How Using Video Makes Onboarding More Effective
According to a 2007 study by Wynhurst Group, when employee onboarding is structured, 58% are more likely to remain with the organization after three years. It’s in this precious time where employers help employees become more comfortable in their new positions and with the company overall. It’s also a great opportunity for employers to create positive branding for their organization. Once the grace period is over, give or take 90 days, employers will know if they met or exceeded their employees’ expectations. If neither is true, employers are not only back at the drawing board, but retention rates also decrease.
So how can employers enhance their onboarding process? According to a Kaltura survey, about 80 percent of respondents said that using video could make the onboarding process easier for employees, while 87 percent said that using video helps train employees at a faster rate. As more companies jump on this trend, it’s important to know why it’s effective.
Below are 4 ways how videos make the onboarding process more effective for both the employees and employer.
- Provides storytelling.
Simply put, using video in onboarding can successfully show, not tell, your new employees what it means to be a part of this new workplace culture. These stories can open the door for discussions, as well as learning and development. Allen Communication explains: “By telling impactful stories, we help employees understand what their onboarding will cover in the future and prepare them to learn...Much like the flipped classroom, video can be a precursor to insightful discussions around the topics that will be critical for the onboarding process.” With video, it allows your well-thought out content to reach your employees in a quick and effective matter. - Engagement.
Using video in training and custom eLearning development can help the employee not only stay alert, but engaged in the learning and onboarding process. When employees are engaged, they not only have an easier time adjusting, but will better remember the information given to them and develop the right behaviors. At the end of the day, you want your onboarding video to create long-term memories for job duties and engaging videos do just that. - Fast onboarding process.
In addition to engagement, video can help speed up the onboarding process, which means employees can get more comfortable with their jobs and the company at a quicker pace. Especially if there’s a lot of information to give the employee, video can help relay the information at a more efficient rate than a packet or word document would. Remember that the grace period is not that long of a time frame and employers need to effectively help employees ease into their jobs so they can branch out and start developing themselves within their career. - Cost effective.
One of the most expensive processes a business goes through is taking the time to not only hire employees, but properly train them before they take on their positions. Thanks to the above benefits, using video with onboarding is not only cost effective but, will give a better ROI for an organization. Effective onboarding with video helps employees get the information that they need and more importantly, sparks the engagement and motivation for them to stay on and produce results that positively affects the organization’s bottom line.
As you can see, it’s important for employers to make an impression on their newly hired employees, and a great way to do that is including engaging videos that gets the employee excited and motivated to start producing great work for the company.
Check out more with Allen Communication’s Video in Onboarding Guidelines and download the guide!
