How To Create Attention Grabbing eLearning Course Titles
A long ago, I read the article Four Strategies for Creating Titles That Jump Off the Page, written by Michael Hyatt, whom I find really inspirational. The article emphasizes on the importance of a book’s title and what it takes to create a great title. A few days ago, while in a meeting discussing about a new project, it just hit me! These strategies can also be applied to eLearning course titles. So, what if your eLearning course could become a best-seller?
Creating eLearning course titles that are to the point and powerful, give learners the chance to pre-determine if your eLearning course will offer them the skills and knowledge they need to achieve their goals. Without even looking at your eLearning course description, they should be able to quickly and concisely understand what to expect and how your eLearning deliverable will help them solve real world challenges. Here are a few tips that you can use when creating eLearning course titles.
- Make your audience a promise.
There's a famous line from a movie that also happens to serve as a great tip for creating eLearning course titles: “Make them an offer they can't refuse”. When you're trying to come up with a creative and catchy title, why not draw them in by making them a promise. Provide them with an opportunity that they simply cannot pass up. Let them know what your eLearning course is going to offer them and how it will improve some aspect of their lives, either personally or professionally (or both). There is one caveat to this approach, however, and that is you shouldn't make promises that you know your eLearning course just won't be able to keep.
- Create a sense of intrigue.
We humans are curious creatures. If something is mysterious or only gives us a small glimpse into a topic, we always want to know more. As such, you might want to consider developing a title that appeals to this trait and creates a sense of intrigue for your audience. Why not make it a question that is thought provoking and immediately gets them excited about what knowledge your eLearning course may hold, or boost their motivation by creating a bold title that is emotional or provocative.
- Give them a remedy for their need.
Learners viewing your eLearning course title and description have one thing in common. Whether they want to develop their professional skill sets or to learn more about a topic that interests them- they all have an educational need. Therefore, you can create a title that provides them with a solution to their problem, a remedy for that need. Make it clear that your eLearning course is going to provide them with the knowledge they are looking for, so that they can improve their lives in some way, shape, or form.
- Be as descriptive as possible without being verbose.
One of the most challenging things about creating an eLearning course title is not figuring out what it can offer your learners, but whittling it down so that it is as clear and concise as possible. You need to walk the fine line between being descriptive and being verbose, since potential learners will only be glancing over your eLearning course description for a brief moment. In that moment they need to know what they can expect if they enroll and why they need to sign up. If you use an abundance of words and make it too lengthy or complicated, they will just keep looking for an eLearning course title that is clear and concise.
- Think about the context.
If you are developing an eLearning course that only appeals to certain individuals, such as one that is intended for staff members in a particular department, then consider the context when creating your eLearning course title. For example, if you are designing an online training course that deals with technical support skills, rather than creating a title like “Technical Support for Beginners”, you may want to opt for “Technical Support for Customer Service Enhancement”. While staff members outside of the department may not be motivated to sign up, those who are in the tech support department will immediately know what the training experience can offer them. Also, consider where the eLearning course will be marketed. For example, if you are going to be promoting it internally through an organization's staff website, then you can be very specific and use professional jargon.
- Don't sacrifice clarity for creativity.
It can be tempting to go overboard when creating your eLearning course title. You may want it to be innovative and unique, but you should never sacrifice clarity for the sake of creativity. Don't try to draw in potential learners with an eLearning course title that may be inventive and engaging, but fails to tell them exactly what the eLearning course is going to offer them. Make it clear, concise, and attention grabbing, but always remember that your eLearning course titles should, first and foremost, be informative. To gauge whether your eLearning course title is the perfect balance of clarity and creativity, ask members of your ideal learning audience to read over the eLearning course title and then tell you exactly what they think the eLearning course is all about, or hold a focus group to brainstorm possible eLearning course titles that may be better options.
- Get them excited about learning!
Last, but not least, you need to generate excitement with your eLearning course titles. Learners need to be able to almost immediately feel motivated to learn and to reap the many rewards that your eLearning courses can offer them. Let them know about the benefits they can expect to receive, and make them aware of just how much your eLearning courses can make their lives better.
Grabbing your learners attention and encouraging them to click that enroll button by creating memorable eLearning course titles doesn't have to a time consuming chore. Keep these eLearning course title tips on hand to develop a clear and concise title for your next eLearning deliverable.
Now that you have created the ideal title for your eLearning course, you should continue with an even better introduction! Read the article, 7 Tips To Create an Attention-Grabbing eLearning Course Introduction to find out tips on how to create an attention-grabbing eLearning course introduction
Keep your audience engaged and motivated to learn with eye-catching graphic design throughout the eLearning course. The article Top 10 Graphic Design Tips for eLearning Success features 10 top graphic design tips that can help you create an immersive and interactive learning environment for your audience.