Andrzej Marczewski

Andrzej Marczewski

Andrzej Marczewski has been professionally involved in technology since 2000, building on a lifetime of interest in computers, gadgets and games. His experience ranges from public sector, to small businesses to large enterprises. Currently the Internal Web Manager for Capgemini UK, over the last few years he has become heavily involved in gamification.

As well as being involved in the practical side of gamification, he is also a keen writer on the topic. Sharing his thoughts and ideas on his weekly blog, at various international talks and in his book – Gamification: A Simple Introduction, he has become regarded by many as a gamification expert and evangelist.

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Tuesday, 28 January 2014 16:52

Marczewski’s Gamification User Types

Published in Concepts
Whilst many people are aware of Bartle’s Player Types, they may not be aware that Richard Bartle himself is of the opinion they do not translate well to non MMO games or non game related systems – especially gamified systems. As such, I went back to the drawing board to look closer at motivations that may drive users within gamified systems and how they can be used to design better experiences.