eLearning Still Needs To Be Sold Or Is That Bought?
We’ve all been there, we’ve been asked to breakfast, lunch, dinner, baseball games, concerts, and golf outings etc. Upon surveying our workspace we were told that they too had families, thinks ours is adorable, and have sisters, aunts, uncles and father-in-laws that all share our same Alumni status from XYZ University.Sometimes the process was fun and served the two parties well; a less than knowledgeable and ill- prepared eLearning sales “professional,” meets an equally unprepared, often first-time buyer of eLearning, what better way to ease the awkwardness of the whole situation. Ignorance truly was bliss. Yet the world changed, eLearning market competition increased and corporations wanted more for less and as a result of high profile corruption, governments dictated transparency. There would be no more small talk and gifts, but the upside would be lean, efficient and accurate purchasing. Well, almost.
So the small talk was over and this new breed of eLearning sales professional was all business (pun intended). Where did they get all this information about your company? Was the office bugged? And the questions, oh the questions, after 20 minutes of probes you were ready to turn in your resignation. After all, you didn’t really deserve your job, you couldn’t answer more than a few of these questions and unlike high school, no one to copy from. It wasn’t fair! They’d been trained how to sell to you and you were sure the CIA was involved, but what about you? No one had trained you to be a black belt eLearning buyer, and therefore you became a relationship buyer. If you couldn’t answer their eLearning questions and didn’t know what to ask them, you asked your friends, neighbors, and professional colleagues who they’d recommend. As long as you were asking people you respected, your chances were good you’d make the right eLearning choice. Wrong! If that didn’t work you’d ask the eLearning sales professional to name others that were using their eLearning product, again if some big names came out of their mouth, this had to be a fit. Wrong! The problem here is that the learning needs of a multi-national manufacturing venture may not line up well with your 300 employees with little more than one degree of genetic separation from your beloved founder. The eLearning buyers are outgunned by the eLearning sales professionals and they’re falling back on relationship buying. The can was getting kicked down the road.
The Internet has moved on from being paperless brochures espousing each company’s greatness. With software-as-a-service, platform-as-a-service, the cloud has made the Internet an interactive experience and just as income tax software made us all accountants, and legal software made us all nearly attorneys, the Internet has the ability to make us all great buyers of learning services. Emerging companies such as SkillBeagle are soon to provide the means for each of us regardless of our backgrounds to carefully identify specific needs of our company, document and communicate those needs, express budget requirements, timeline needs, compare eLearning vendors, all at the click of a mouse through the use of simple wizard driven tools. But what about true objective decision-making and a meritocracy based playing field for providers? The power of the Internet in “Match.com” fashion is quickly becoming the best way for providers to document their capabilities and for a truly objective data base to provide a short list of best-fit decisions for buyers. Will it replace face-to-face meetings all together, not likely, and I’m sure there’ll still be an occasional free lunch in there too, but the Internet is going to change how eLearning and organizational development is procured regardless of the touchy-feely, human nature of this service.
If a picture is worth a thousand words, how many words is good e-Learning design worth? A lot—after all, good design is more than just a pretty picture! But don’t let the idea of having to design an entire e-Learning course stress you out. Once you master these design fundamentals, you’ll be creating sleek, professional courses every time.
Chances are, you’ve heard of eLearning and the benefits that it offers. The fact is, online learning allows students to access their learning materials at any of time of the day, from virtually any location. This makes eLearning a flexible alternative to traditional learning styles, including classroom work.
This article details the elements required to develop eLearning production guidelines for your organization. The article is written for eLearning Professionals introducing eLearning to their organization, and draws on the author's recent experience developing eLearning production guidelines.
eLearning Industry is the largest online community of professionals involved in the eLearning industry. At eLearning Industry you will find the best collection of eLearning articles, eLearning concepts, eLearning software, and eLearning resources based on the Top eLearning Authors. You are more than welcome to Post your eLearning article.
eLearning Industry is designed to:
share the knowledge via eLearning articles, tweets, ppp, etc,
help instructional designers and (or) eLearning professionals to find a project or a temporary basis job,
to build a safe online community of professionals involved in the eLearning industry.