Jon Graves

Photo of Jon Graves

Partner | Chief Revenue Officer

eLearning Industry

Jon has a flare in commercial management, a salesman DNA and expertise in Internet & Direct marketing strategies. Working across both EMEA & the US, he consults SMEs, mentors eLearning & EdTech startups & is a managing partner at eLearning Industry.

eLearning Articles by Jon Graves

5 Innovative Inbound Marketing Strategies Every Organization Should Employ

5 Innovative Inbound Marketing Strategies Every Organization Should Employ

Sunday, 5 November 2017 by Jon Graves

Inbound marketing is a broad field that is becoming increasingly popular. But is it enough to produce quality content, or…

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4 Ways To Use Smarketing To Hit Your Targets

4 Ways To Use Smarketing To Hit Your Targets

Sunday, 29 October 2017 by Jon Graves

Sales are focused on numbers and metrics, while marketing is more about customer experience. Is there any way these two…

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Account-Based Marketing: Is it Really A Smart Move?

Account-Based Marketing: Is it Really A Smart Move?

Sunday, 22 October 2017 by Jon Graves

Recent industry reports suggest that the world is moving towards the gig economy. Given this mind set, is account-based marketing…

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PPC Vs. Content Marketing: Which Offers The Best ROI?

PPC Vs. Content Marketing: Which Offers The Best ROI?

Sunday, 15 October 2017 by Jon Graves

The key to a successful marketing campaign is earning more than you spend. In this article, I'll explore whether PPC…

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6 Ways To Determine KPIs And Measure Marketing Success

6 Ways To Determine KPIs And Measure Marketing Success

Sunday, 8 October 2017 by Jon Graves

It’s hard to measure progress in business when you don't identify your goals beforehand. But what happens when you set…

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5 Ways To Take Advantage Of The SEO/SEM And Google Revenue Model

5 Ways To Take Advantage Of The SEO/SEM And Google Revenue Model

Sunday, 1 October 2017 by Jon Graves

If you’ve been in the content marketing business for some time, you know how often Google changes its algorithms. So…

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5 Tips To Achieve The Ideal Content Marketing Balance

5 Tips To Achieve The Ideal Content Marketing Balance

Sunday, 24 September 2017 by Jon Graves

Many people are continuously glued to their screens, and that’s exactly where we need to reach them. But is there…

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Sales Funnel Stages And Content Marketing: 5 Things You Need To Know

Sales Funnel Stages And Content Marketing: 5 Things You Need To Know

Sunday, 17 September 2017 by Jon Graves

For decades, the sales process has been envisioned as a free-flowing funnel. But is this really the best approach to…

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4 Ways Content Marketing Can Help You Generate B2B Leads

5 Ways Content Marketing Can Help You Generate B2B Leads

Sunday, 10 September 2017 by Jon Graves

You can’t use standard marketing tactics like shopper marketing to drum up B2B leads. But, is it really possible to…

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6 Tips To Qualify Leads And Boost Conversion Rates

6 Tips To Qualify Leads And Boost Conversion Rates

Sunday, 3 September 2017 by Jon Graves

Clickbait is a relatively effective way to get visitors to your website. It may drive traffic to your site, but…

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Inbound Marketing: Is It The Best Approach For eLearning Organizations?

Inbound Marketing: Is It The Best Approach For eLearning Organizations?

Sunday, 27 August 2017 by Jon Graves

The marketing industry has lots of buzzwords, such as conversion rates, click-through, leads, and bounce rates. So, what exactly is…

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5 Tips To Create A Winning Content Marketing Strategy

5 Tips To Create A Winning Content Marketing Strategy

Sunday, 20 August 2017 by Jon Graves

As more businesses move their operations online, creating content for web platforms takes on crucial significance. In this article, I'll…

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