Webinar Guidelines

Everything you need to know to create your own webinar!

  1. How does it work?
  2. What will my Webinar Landing Page look like?
  3. What kind of info should I have in order to fill in the Webinar Form successfully?
  4. What kind of documents should I include in the form and which are the recommended properties?
  5. What kind of Registration Fields should I choose?
  6. How do I complete the Webinar Description?
  7. When will I be able to submit my Webinar Form?
  8. What happens after submitting my Webinar Form?

This is how it works:

To get started, you need to purchase a Premium Webinar. To complete your purchase, please follow the guidelines provided after pressing the “Get Started” button on the Premium Webinars product page.

Afterwards, you can start creating your own webinar landing page. You will be able to fill in all the fields regarding your webinar’s landing page by following the guidelines provided in the form. Before submitting the form, don’t forget to preview your landing page!

After your submission, eLearning Industry’s team will check your form and publish your webinar as long as it is relevant to the eLearning niche. Keep in mind that we might contact you in case something is missing or needs to change.

This is how your Webinar Landing Page will look like:

eLearning Industry’s webinar landing pages follow a certain structure. You can check this structure by choosing a webinar from our rich webinar library. Of course, the choice of your landing page content is up to you. Hence, do your best for optimal results! After receiving your webinar submission, we will focus on delivering a top-quality outcome.
You can expect something like this:



You will need this kind of info in order to fill in the Webinar Form successfully:

Firstly, you need to include the basic event info, like the webinar title, objectives, duration, and time.

Secondly, you need to provide a webinar description as well as a punchy, memorable quote.

To conclude, you need to know your presenter and provide a bio of them along with a photo.


These are the documents you need to include in the Webinar Form! Check also the recommended properties:

You definitely need to include your presenter's photo (headshot) in high resolution (at least 1000x1000 pixels).

webinar presenter's photo

Furthermore, we can design the final web banners. However, if you want to communicate your brand ideas more extensively, you are welcome to include your own artwork for the registration page banner in the form (image size at least 1920x1080).

Webinar Featured Image

Please note that if your creatives are not appropriate or relevant to the eLearning niche, eLearning Industry has the right to reject the artwork.


Find below the Registration Fields you can choose for your Webinar:

There are 6 available registration fields:

  • First Name
  • Last Name
  • Work Email
  • Job Title
  • Company Name
  • Company Country

For instance, this is how it looks in an actual Webinar Landing Page:


You can choose as many fields as you want from this pool.

Everything mentioned above stands also for the on-demand registration fields.


How to complete your Webinar Description successfully:

In this field, you need to add a brief of your webinar. It is optimal to break this brief in 2 parts:

  • In the first part, you need to provide a description of your webinar subject. This means you need to analyze what your subject is and why it is important for potential registrants to know more about it.
  • In the second part, you need to share your webinar objectives with the users. In other words, please mention in bullets what users will learn by attending your event.

Here is an example of a Webinar Description structure:

Webinar description

Here are some good tips to optimize your webinar description:

  • Write a catchy title
  • Include keywords in your title
  • Make sure to include keywords and write at least 250 words
  • Repeat the keywords you use in your description 4-6 times

When you submit your form, we will copyright and edit—if required—your webinar description in order to optimize it SEO-wisely. This way, we ensure that your webinar marketing is more effective and targeted toward the eLearning audience.


Find out when you can submit your Webinar Form:

You can submit your form anytime as long as you have completed all the requested fields. Before your submission, do not forget to preview your webinar landing page!


Your next steps after submitting your Webinar Form:

The eLearning Industry will preview your form and edit it—if required—for marketing optimization purposes. After everything is ready, we will publish and promote your event.