How To Create An eLearning Marketing Infographic Readers Instantly Share
Statistics don’t lie. Well, they can, if you misinterpret them, but they generally give a pretty accurate view of the situation. Let’s look at a few online metrics. I’ve already mentioned that visuals score 200% higher than words. When looking at content, most of us remember 20% of what we read and 90% of the graphics. While infographics contain both words and pictures, 87% of people never bother to read the text. This tells you that while infographics can spike your traffic by 12%, it has to be the right infographic. Here are 6 tips to create a successful eLearning marketing infographic that readers are likely to instantly share with their online network.
1. Make It Easy To Find
How often have you spotted the perfect infographic, forgotten to save it, and then never found it again? Infographics are by their nature static documents. This means you can’t search the words inside the infographic, and there’s no way to search visuals. The only things you can search are links, attributions, or titles. Make sure your eLearning marketing infographic is well titled and full of metadata. For example, instead of ‘Infographic 1’ name it ‘A quick guide to improving your profits through eLearning’. You can also include hashtags and an attribution link as a caption. This way, both web crawlers and human users can find your content and share it.
2. Tell A Story
Think of your eLearning marketing infographic as an article that can be consumed at a glance. Don’t just throw together random facts and statistics. Work them into a story. It should have a logical flow and serve a purpose. The infographic should end with a call-to-action, telling your readers what they should do next. This prompts active involvement. As an example, an infographic about road safety compliance might begin with stats on recent injuries and fatalities. Follow with the main causes of accidents. Next, offer some preventative solutions for drivers and pedestrians. Close with numbers to call in case of emergencies. Your call-to-action could be ‘like’ buttons, ‘share’ icons, and sign-up links for your road safety course. Or your top-notch LMS that can help organizations deploy more effective compliance online training to their worldwide workforce.
3. Include Eye-Catching (But Relevant) Images That Appeal To Your Target Market
Before you go further, make a preliminary sketch. It will indicate which portions of your eLearning marketing infographic need words and which parts need pictures. You can suggest the types of visuals you want, such as cartoons, graphs, speech bubbles, photos and so on. Once you have a sketch, take a second look. Think about which words can be replaced with images.
This doesn’t mean your eLearning marketing infographic should have no words at all, but remember that a picture is worth a thousand words. Each word must justify its existence. If it can’t, it needs to go. A creative way to include words is to make them part of an image, such as a product label. Icons are good word substitutes; a red cross to represent health, for example.
4. Make The Numbers Pop Off The Page (Or Screen)
Ideally, an eLearning marketing infographic should combine words and pictures. However, barely 13% of readers bother with the words. Choose visual images that speak for themselves so that you don’t need words to explain them. When you must use text, use numbers instead of words. Percentages and fractions work well, because of their visual appeal. You can read them at a glance, so even the word-avoiders can consume the information they offer. Prospects are more likely to share the infographic if it contains interesting or impressive stats that will wow their online friends.
5. Concentrate On A Centralized Theme
Infographics that get the most shares pull all the elements together with a centralized theme. For example, your eLearning marketing infographic about where the LMS industry is headed might include futuristic images and font types. Try to keep things light, as readers are more likely to share infographics that contain touches of humor or playful design elements. You can find a variety of eLearning infographic templates that feature themes so that you don’t have to start from scratch. Even if you don’t use the template, you can still draw inspiration from the individual components.
6. Cut Out The Clutter
Nobody wants to share an infographic that contains so many images, subheads, and charts that their eyes don’t know where to focus. Thus, you must ensure that your eLearning marketing infographic is free of visual clutter and include a sufficient amount of white space. Many marketers make the crucial mistake of packing as many elements into their design as possible, believing that ‘more is better’ when it comes to shareworthy infographics. Break your eLearning marketing infographic into distinct sections and place subtle borders around each one to chunk content. Just as you would in an eLearning course. It’s also wise to limit the number of sections so that you don’t end up with a multi-page infographic. Keep in mind that mobile users will have to tap, zoom, and swipe to view larger images.
Infographics can effectively disseminate information on any marketing topic. To encourage readers to share your eLearning marketing infographic, make it easily searchable. Turn your data into a well-paced story, starting with a sketch. Make sure your story has the right flow and closes with a prompt on what to do next. Don’t forget to review your infographic, chopping out as much wording as possible. Wherever you can replace a word with a picture, do so. However, make sure your editing doesn’t render your infographic incomprehensible. It should still be easily understood and absorbed quickly.
If you don’t have the time or resources to build your graphic from the ground up, a template is your best bet. Do you want to become an eLearning infographic pro? Download for free The Ultimate Guide To eLearning Infographics to find out how to work with eLearning Infographic templates, the benefits of including eLearning Infographics into your eLearning course design, the steps you should follow to create them, as well as examples of creative uses and must-have features that exceptional eLearning Infographics usually include.
