Why You Should Market An eLearning Event
Increasing attendance is one of the most significant benefits of promoting your eLearning event online. However, there are a variety of advantages to market an eLearning event or upcoming webinar, seminar, tradeshow, or conference. In fact, here are 10 convincing reasons why you should consider posting an event announcement through eLearning Industry.
1. Reduce Hosting Expenses
Hosting an eLearning event can be costly, particularly when site rental fees and travel expenses are involved. However, marketing an eLearning event can widen your profit margin. More attendees equals more revenue, which provides a greater ROI. Many event fees are flat, meaning that they are the same regardless of how many people attend. For example, venues typically charge a single fee for renting the space, whether you have 5 or 500 guests.
2. Land Sponsorships
There is a good chance that business owners and executives are going to read about your eLearning event. If they like what they see, they might be interested in sponsoring it. For example, paying for a portion of the marketing costs in exchange for co-branding the eLearning event signage. You reduce your eLearning event expenses and they gain exposure. Everybody wins! However, to make them an offer they can't refuse you'll need to write an announcement that accurately represents your brand.
3. Get Guest Speakers On Board
Experts and industry professionals are also likely to read your eLearning event, which opens up guest speaker opportunities. The speaker gets the chance to share their expertise and reach an entirely new audience. They can also promote their site, blog, or products. Likewise, your audience benefits from the tips and advice the speaker has to offer. Adding a guest speaker to your eLearning event has the power to boost attendance and build credibility.
4. Increase Your Revenue Stream
Even if readers aren't interested in your current eLearning event, they may bookmark your site or look up other eLearning events you're hosting. For example, they can't attend the eLearning seminar you're holding in California. However, they are able to sign up for the virtual webinar you're hosting next month. An eLearning event also introduces them to your brand and what you have to offer. Thus, they'll come back to your site when they need more information on the topic.
5. Generate Interest For Your eLearning Products And Services
Certain readers may skip the eLearning event altogether and go right for the purchase. eLearning events can drive traffic to your site and raise awareness of your goods and services. Thus, people will be able to find what they're looking for, even if they've never heard of your company until now. Consider why you're hosting your eLearning event in the first place. It's probably to promote your new eLearning product or build your clientele. An eLearning event allows you to reach a targeted audience who is already interested in your niche, even if they don't RSVP. Hence, these people are more likely to convert into loyal customers.
6. Build Your eMail List
You'll only receive this benefit if you add an opt-in to your website or landing page. Readers who are interested in regular updates and helpful tips provide their email address. In exchange, you build your email list and gain a new prospect. If they are reluctant to sign up, entice them with free reports, eBooks, or discounts. Some visitors just need a little coaxing.
7. Enhance Your eLearning Brand Image
In most cases, your eLearning event announcement offers readers their first glimpse of your eLearning brand. Thus, you need to make it count and ensure that accurately reflects your image. Otherwise, you're missing out on a golden opportunity to build your eLearning brand and expand your customer base. Make certain that your eLearning event announcement is error-free and conveys the right message. Use targeted keywords that sum up the nature of your eLearning event, as well as your eLearning products and services.
8. Enhance Your Online Presence
One of the most overlooked advantages of marketing an eLearning event is enhancing your online reputation. Your website serves as the virtual base of operations. But an eLearning event points readers in the right direction and highlights your online network. For example, your social media pages, blog, and YouTube channel. eLearning event announcements are easy to share, as well. Readers can link the eLearning event announcement on their Facebook, LinkedIn, and Twitter pages. Hence, you now have access to their extensive network of friends, family, and colleagues.
9. Gain Media Exposure
Although it's not an eLearning press release, an eLearning event still has the power to attract media attention. Journalists and editors who are interested in your eLearning event can contact you for more information or mention your function in their publications. This is one of the primary reasons why you must highlight the benefits of your eLearning event and find your unique selling point. Ultimately, the media is looking for eLearning events that stand out and offer something innovative.
10. Stay Connected To Your Loyal Customers Or Clients
People who have attended your eLearning events in the past or purchased your eLearning products and services may not be aware of your current eLearning event. An online eLearning event announcement can change all that, however. Loyal customers or clients will know about the benefits and features of your upcoming eLearning event. This not only increases your attendance rates, but strengthens your business relationship. They can see that you've taken the time to write an amazing eLearning event for your function. You can even send them a link to the eLearning event via email so that they don't miss out. Alternatively, mention it on your social media pages and blog to keep customers well informed.
These are just 10 advantages of promoting your eLearning event. But there are a myriad of benefits that you can receive by moving your marketing online. You can even make your marketing strategy more cost effective by tracking your stats and Key Performance Indicators.
Have your eLearning event announcement emailed directly to over 90,000 subscribers. If you market an eLearning event through eLearning Industry, your eLearning event will also be highlighted in our weekly email newsletter.
