Adoption, CSAT, Demand-Gen & Cost Reduction: Are The "Holy Grails" Of Customer Education Achievable?

Adoption, CSAT, Demand-Gen & Cost Reduction: Are The "Holy Grails" Of Customer Education Achievable?

Date June 03 2021
Duration 60 Minutes
Need to ensure that your customers take full benefit of your valuable services? Then, customer education initiatives will definitely be your best friend! If you want to learn how to offer valuable customer education experiences, Allen Partridge, Ph.D., Director of Digital Learning Evangelism at Adobe, has some valuable insights to share with you. Join him in this webinar and stay updated! The event is sponsored by eLearning Industry.
Adoption, CSAT, Demand-Gen & Cost Reduction: Are The "Holy Grails" Of Customer Education Achievable?
Speaker Dr. Allen Partridge
Allen Partridge, Ph.D., is the Director of Digital Learning Evangelism at Adobe Digital Learning Solutions and has 20 years of experience in eLearning, education, games, and multimedia development. He has researched and reported on authentic educational solutions for audiences around the world for the past decade. Allen is recognized for his many online video tutorials and e-seminars, which are a mainstay for eLearning developers and trainers learning to create effective online educational materials.
by Adoption, CSAT, Demand-Gen & Cost Reduction: Are The "Holy Grails" Of Customer Education Achievable? Presented by Adoption, CSAT, Demand-Gen & Cost Reduction: Are The "Holy Grails" Of Customer Education Achievable?

Adoption, CSAT, Demand-Gen & Cost Reduction: Are The "Holy Grails" Of Customer Education Achievable?

Customer education initiatives have the potential to radically impact modern business environments. Having this in mind, these impacts can be substantial! More precisely, they can add enormous value to the overall experience of both companies and their customers. Of course, this will happen only when we effectively integrate all the major aspects of the business with most of the inflection points at which customers learn about the product(s) and services that your company provides!

By exploring the customer sales cycle over a lifetime, rather than as a funnel, it is possible to get a high-level understanding of critical inflection points. These points provide opportunities for both customers and companies to communicate value and needs more effectively. That is, maximizing the impact of customer education experiences is feasible!

In this session attendees will learn:

  • Ways to map stages in a customer’s life cycle with your organization
  • How much value is generated at each stage and where are the opportunities to expand that value
  • The role of customer education in product adoption, cost reduction, community building, and demand generation
  • How customer education impacts customer satisfaction, CRM, and discovering hidden upsell opportunities
  • Tips to leverage Adobe Captivate Prime (Adobe’s LMS) for facilitating a comprehensive customer education experience
  • How does the integration of marketing/campaign management software create a powerful solution for targeting inflection points in the customer journey
  • The role of engagement and learning experience in the success of customer journeys
Join Dr. Allen Partridge, Director of Evangelism, Adobe Digital Learning, on this adventurous quest to learn about the sacred relics of Customer Education.
Requirements
  • Hardware: Windows (1.4 GHz Intel Pentium 4 or faster/equivalent) or Mac (1.83 GHz Intel Core Duo or faster) and 512 MB of RAM (1 GB recommended)
  • Operating system: Windows 10, 8.1 (32-bit/64-bit), Windows 7 (32-bit/64-bit) or Mac OS X 10.9, 10.10, 10.11, and 10.12
  • Web browser: Microsoft Internet Explorer 9 or later, Microsoft Edge, Mozilla Firefox, Apple Safari and Google Chrome
  • Internet connection: Broadband (1 Mbps+) recommended
  • Software: Web browser plugin (will be prompted to install)