Tailoring Sales Enablement: Accelerate Sales With Accommodating Tech

Date July 10 2018
Duration 60 Minutes
Join us for Tailoring Sales Enablement: Accelerate Sales With Accommodating Tech. A webinar sponsored by eLearning Industry with AllenComm’s Vice President of Instructional Design, Anna Sargsyan, and Performance Strategist Dr. Kate Worlton-Pulham. Learn how a sales enablement focus shift can turn pitfalls into opportunities and boost your organization's sales productivity, in the event that is scheduled for the 10th of July, 2018.
Speaker Anna Sargsyan and Dr. Kate Worlton-Pulham
This webinar is co-presented by Anna Sargsyan and Dr. Kate Worlton-Pulham. Anna is the Vice President of Instructional Design at AllenComm. With her Master’s Degree in Instructional Technology and over 22 years of experience in corporate training, Anna is a thoughtful strategist, bold thinker, and inspiring leader. At AllenComm, Anna oversees innovation for current and future training needs, where she identifies opportunities to improve the effectiveness of results-driven Instructional Design. She provides consulting on personalized performance solutions aligned with clients’ business goals. With her vision to change the way people learn, think critically, and act, Anna works with cross-functional teams to help engage and transform learners, strengthen company brand and culture, and create a better workplace. Anna’s work is highly rated by her clients, and she has been recognized as an industry leader. Anna and her team have earned industry recognition and various awards, such as the ATD Excellence Award, Brandon Hall, Telly, and Horizon.

Dr. Kate Worlton-Pulham is a Performance Strategist for AllenComm, with which she has consulted and designed courses for diverse clients in the financial, retail, accounting, and manufacturing industries. She has also served as Director of Executive Training for Deseret Digital Media and 3Ci Learning Labs. She is the Executive Director for Education Weekend: The Tradition of Enquiry, held annually at the Saïd Business School, University of Oxford, where she served as a professor of English Language and Literature, and where she received PhD and MPhil degrees.
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Tailoring Sales Enablement: Accelerate Sales With Accommodating Tech

Ensuring that sales teams are equipped to grow sales within any industry can take more time than it needs to, yet some sales enablement programs don’t necessarily make the effort to become more efficient. Pitfalls of sales enablement can become opportunities when the sales enablement platform is tailored to the individual—whether that’s the company, learner, sales rep, stakeholder, or final buyer. Join us to understand how a sales enablement focus shift can equal a success upsurge. Discover how wins can be connected to the best content for the right organization at the right sales stage…in the right amount of time. Realize how recent innovations in enablement analytics, assets, personalized training, and high-impact technology can boost your organization’s sales productivity and establish long-term sales relationships.

In this session, you will

  • Learn how to apply the benefits of sales enablement programs to your organization in terms of optimizing sales and ramping speed, content consumption and trackability, and messaging
  • Explore how to anticipate the regular difficulties of sales enablement programs, and learn how to avoid or leverage those challenges by shifting the sales enablement focus
  • Realize how data analytics can revolutionize your sales enablement engagement, process, and pipeline
  • Discover how agile sales enablement assets, training, and technology can and should be tailored to individual companies, buyers, and learners
Because sales enablement asks us to be less reactive, it solidifies our relationships with stakeholders. We know who they are, what their culture is, what success means for them, and how to accommodate and boost them toward it. This means that we can serve up assets that have an impact on the stage in which they need it. It turns out that this likely drives them to the next stage, and then the next, until they reach a purchase, and then another. For example, sometimes our customers don’t know they need an asset until we give it to them. In one case, a customer said, "With your materials, our approach will never be the same. What else do you have for us?"
  • Hardware: Windows (1.4 GHz Intel Pentium 4 or faster/equivalent) or Mac (1.83 GHz Intel Core Duo or faster) and 512 MB of RAM (1 GB recommended)
  • Operating system: Windows 10, 8.1 (32-bit/64-bit), Windows 7 (32-bit/64-bit) or Mac OS X 10.9, 10.10, 10.11, and 10.12
  • Web browser: Microsoft Internet Explorer 9 or later, Microsoft Edge, Mozilla Firefox, Apple Safari and Google Chrome
  • Internet connection: Broadband (1 Mbps+) recommended
  • Software: Web browser plugin (will be prompted to install)