Using Education As A Customer Marketing Strategy

Using Education As A Customer Marketing Strategy

Date May 18 2022
Duration 60 Minutes
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Did you ever consider education as a catalyst for your customer marketing strategy? If not, you might need to reconsider. More precisely, customer education creates active engagement, increases customer satisfaction, and reduces dependency on support calls! In other words, L&D professionals might directly contribute to organizational revenue increase by implementing certain customer training approaches! So, if you are wondering what these approaches are, join Adobe in this session and get insights that will elevate your organization to the next level! The event is sponsored by eLearning Industry.
Using Education As A Customer Marketing Strategy
Speaker Dr. Allen Partridge & John Casey
Allen Partridge, Ph.D., is the Director of Digital Learning Evangelism at Adobe Digital Learning Solutions and has 20 years of experience in eLearning, education, games, and multimedia development. He has researched and reported on authentic educational solutions for audiences around the world for the past decade. Allen is recognized for his many online video tutorials and eSeminars, which are a mainstay for eLearning developers and trainers learning to create effective online educational materials.

John has been with NVIDIA for over five years, and during this time he has worked to develop a training strategy and build a team focused on educating key learners on the technical aspects, brand values, and GeForce platform benefits. John has extensive experience in running training and engagement platforms from inception. In addition to his current experience, John has had a multidimensional career path that spans aerial photojournalism, spacecraft operations, and gaming.
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Using Education As A Customer Marketing Strategy

Almost two decades ago, Fred Reichheld highlighted that it is more expensive to acquire a new customer than to grow an existing one. The logic holds strong even today. As businesses move towards cloud-based, always-on, and subscription-driven models, creating a post-sale experience that is enriching and empowering becomes more paramount than ever.

As customer marketing grows in importance—creating high retention rates, client advocates, and communities—education becomes a critical part of designing holistic marketing programs. In a recent Forrester report, 39% of customer marketers found this to be a challenge. Customer education bridges this gap by creating active engagements, increasing customer satisfaction, and reducing dependency on support calls.

Join John Casey from NVIDIA and Dr. Allen Partridge from Adobe as they discuss:

  • How organizations improve the post-sale experience with customer marketing
  • What values can be demonstrated from customer marketing today
  • How organizations can drive continuous active conversations with their customers
  • How customer education builds brand advocates and supports renewals
As customer marketing grows in importance—creating high retention rates, client advocates, and communities—education becomes a critical part of designing holistic marketing programs.
Requirements
  • Hardware: Windows (1.4 GHz Intel Pentium 4 or faster/equivalent) or Mac (1.83 GHz Intel Core Duo or faster) and 512 MB of RAM (1 GB recommended)
  • Operating system: Windows 10, 8.1 (32-bit/64-bit), Windows 7 (32-bit/64-bit) or Mac OS X 10.9, 10.10, 10.11, and 10.12
  • Web browser: Microsoft Internet Explorer 9 or later, Microsoft Edge, Mozilla Firefox, Apple Safari and Google Chrome
  • Internet connection: Broadband (1 Mbps+) recommended
  • Software: Web browser plugin (will be prompted to install)
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