What You Need To Know About Developing An Educational App
Education is no longer a boring and tedious process. Nowadays learning can be engaging for anyone regardless of their age. Thanks to modern technologies, you can learn new things anywhere, anytime.
The education market has recently switched into a lucrative business niche, especially for app developers. Speaking about the main trends in the app development for education, there are several to point out:
- Gamification of the educational process.
- Apps for learning foreign languages.
- Digital education apps.
Do you want to go for the app development for education? You can create your app and make it popular just by taking into account 3 essential things:
- In-depth market research to find your target market.
- Features to make your app stand out.
- Monetization strategies.
It would be great if you consider the issues mentioned above before developing an educational app. Let’s do it together.
Market Segmentation And Target Audience
The education market is not the same all over the world. The popularity of apps depends greatly on the geographical position. That’s why you should bear in mind the geographical position while developing an app.
Taking into account the needs and preferences of the target market, you can make your product successful anywhere. Here comes a little bit of statistics that will be useful if you don’t know what to start with.
Educational apps are the number one searched category on Google Play, but when it comes to App Store, they are the second most popular request. Can you guess where the most competitive market for educational apps is? The United States, Mexico, and Brazil. The Chinese market of educational apps doesn’t trail far behind the US, Brazil, or Mexico. Apps for learning how to play music instruments, how to draw, or brain-trainers tops the Chinese charts of educational apps.
The good news is, when developing an educational app there are no restrictions. The more original idea is, the better results you will get.
Main Niches Of Educational Apps For Adults
Educational apps are aimed at adults, as they need more inspiration for their studies than children. The best way to keep the grown-ups engaged is utilizing state-of-the-art technologies.
Virtual And Augmented Reality Apps
Education was one of the first spheres to take advantage of virtual reality (VR) to engage the audience. The main advantage of VR is the 3D interaction with the environment, as well as other students.
Note, the interface of the VR app looks more complicated than the User Interface of a standard educational app. It may take a little bit more time to develop such an app. The first reason is that users don’t interact with a VR app like with a conventional one. As a rule, the users should put a phone into a special headset.
Brain-Teasing Apps
Such mobile apps are designed to improve skills such as attention, memory, logic, concentration, and evaluative thinking. Frankly speaking, brain-teasing apps are still on the top of charts. Peaks, Lumosity, Elevate, and Memrise are the most bright examples.
These apps are popular among adults, as they provide a wide range of brain tests to boost brainpower. Brain-training apps claim to have a big effect on working memory, processing speed, and improve brain function. In short, playing such games for a few minutes a day can literally make you a genius.
Language Learning Apps
Learning foreign languages has become an indispensable part of our life. Mobile technologies have added something new to the language learning process. Mobile apps are designed to help people learn a new foreign language. The language learning apps can help you enrich your vocabulary, practice conversational skills or grammar. The most popular mobile apps for language learning are LinguaLeo, Babbel, and Duolingo.
Despite the fact that there are lots of language learning apps on the market, you still have the chance to develop a one-of-a-kind language learning app. Try to engage users with funny games, easy-to-remember grammar rules, and other fetching content.
Online Courses
Distance learning has become extremely popular thanks to its convenience. Distance learning apps allow you to submit a course anywhere and anytime. Thanks to a wide choice of training material, online courses win over the students.
Such apps, as a rule, provide users with an excessive range of training activities including video lectures, media, and the opportunity to study online or even take exams.
Some of the most popular apps of this kind are Coursera, Lynda, Khan Academy, Udacity, Udemy, etc.
Note, the main thing to consider while creating a mobile app for distance learning is the content. For example, Lynda has a staff of content managers who take care of the content and training materials for the online courses.
Summing Up
Building an educational app requires massive business research to be performed before developing. And developing an app for education may require more massive investments, as their content should provide additional value to the users. Hence, more time and money are needed to develop a successful and popular app for education.
