EngineeringTrainer was founded by a group of mechanical engineers working as consultants for the heavy industry. They concluded that the classroom course formats that they provided on a regular basis did not always meet the needs of customers worldwide. It became clear they were missing out on digital opportunities, while at the same time being unable to find a proper outlet for online learning products that provide direct market access targeting engineers in heavy industries. By studying elearning markets in other sectors it became apparent that centralized learning platforms are required to meet the needs of corporate customers and that digital learning will have even more impact as new generations leave the educational system while high numbers of experienced personnel retire.