What is Udemy for Business LMS?
Udemy is an online learning environment, where students can learn new skills and expert instructors can create and share paid courses to help students improve their skills. It is a global marketplace which provides opportunities for instructors to make money out of their passion and to connect to international students. Through Udemy, students will be able to develop their careers and explore a wide variety of hobbies.
As a course marketing platform, Udemy offers courses; such as web development, programming, digital marketing, mobile development, software testing, digital photography, cartoon drawing, English grammar, Spanish language, and public speaking. Furthermore, Udemy provides support to guide instructors and to provide them insights in creating quality courses online.
Overview of Udemy for Business LMS benefits
The course marketing functionality of Udemy is one of its outstanding features. Instructors will be able to both promote the courses they created and market their own personal brand to the right audience and students. There are four ways by which Udemy helps instructors promote their courses: retargeting ads, search and discovery, email campaigns, and external partner promotions.
Retargeted ads are used to reach out to students who have previewed, viewed, or wish listed a course but didn’t purchase it. In any of these instances, students will see the course ad appearing in their Facebook news feeds or on other websites online.
Through the aid of Udemy’s Product Team, instructors will be able to improve the searchability of their courses in Udemy. Meanwhile, sending out email campaigns is another way Udemy helps instructors promote and market their courses. The online learning platform segments students based on their past purchases and specific behaviors, personalizing the delivery of email campaigns.
