Andrzej Marczewski has been professionally involved in technology since 2000, building on a lifetime of interest in computers, gadgets and games. His experience ranges from public sector, to small businesses to large enterprises. Currently the Internal Web Manager for Capgemini UK, over the last few years he has become heavily involved in gamification. As well as being involved in the practical side of gamification, he is also a keen writer on the topic. Sharing his thoughts and ideas on his weekly blog, at various international talks and in his book – Gamification: A Simple Introduction, he has become regarded by many as a gamification expert and evangelist.