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Gordon L. Johnson, Inc.

Gordon Johnson

Strategic Marketing Consultant - Learning Technology Industry
Gordon has been a marketing leader in the L&D industry for over 20 years, with the last 10 years dedicated to learning systems and other learning technology. He has worked with 30+ industry vendors like Expertus, Global Knowledge and Webucator to develop transformative marketing strategies that generate qualified opportunities, achieve industry-leading brand awareness and widespread web presence.
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July 4, 2018

How To Use Win/Loss Analysis To Grow Your LMS Business

The typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who, you were up against. To learn from these loses, you need the answers. I interviewed one of the all-time great win/loss experts, Jen Berkley Jackson, to find out how she does it.