June 7, 2020
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Latest articles by Gordon Johnson
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May 2, 2019 | Sponsored
Writing Top Notch Content - And How To Engage LMS Buyers
If you aren't a professional writer yourself, it can be hard even to know where to start, let alone to proceed after you have jotted something down. Still, it is of enormous importance that your content is of very high quality. But how do you implement professional writing without having an in-house writer?
May 1, 2019 | Sponsored
SEO For LMS Websites: What It Takes To Get To The Top Of Google Search
It's not always evident which techniques we need to apply to make sure our websites are SEO optimized. Which rules must we absolutely not break? And which trends must we follow to make sure we rank the way we should be ranking?
July 4, 2018
How To Use Win/Loss Analysis To Grow Your LMS Business
The typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who, you were up against. To learn from these loses, you need the answers. I interviewed one of the all-time great win/loss experts, Jen Berkley Jackson, to find out how she does it.
May 4, 2018 | Sponsored
LMS Marketing Strategy: Content Marketing – Build Your Strategy Around One eBook
Everybody loves freebies. But is there a way to boost your conversion rates with a single downloadable eBook? In this article, I’ll share tips to maximize results with an effective content marketing strategy that hinges on one eBook.
April 30, 2018 | Sponsored
LMS Marketing Strategy: Email Marketing – Every Email Has To Add Value
Email marketing is worth your time, for sure. But how do you do it in a positive way so you don't annoy buyers and diminish your brand?
April 29, 2018 | Sponsored
LMS Marketing Strategy: Demos – Do Demo Days, Early And Often
Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them.
April 28, 2018 | Sponsored
LMS Marketing Strategy: Analyst Relations – Your Best Word Of Mouth
Although customer word-of-mouth is important, don't forget about analysts. It's crucial to ally with industry analysts who can help you get the word out rapidly.
April 27, 2018 | Sponsored
LMS Marketing Strategy: Value Propositions – The Best Way To Spend 50% Of Your Time
A winning marketing strategy is built on solid value proposition. Do customers know what your eLearning brand stands for? Are you giving them solutions to common problems or merely empty promises? In this article I’ll share tips to craft targeted messaging for your LMS marketing strategy.