Stand Out By Using Gamification For Your Business
Gamification is the concept of using game elements in the non-gaming environment to encourage participation, engagement, and loyalty. You can blend the fun of playing a video game with learning a new skill. However, some companies believe that gamification will be a distractor for their employees in the work environment but in this article, you will find ways how gamification can help any business to develop either its sales or employees.
Gamification For Your Employees
1.Recruitment Process
Some companies apply gamification successfully in recruiting their staff. They design a specified simulated game in order to:
- Know whether applicants rightly fit for a certain position.
- Make them able to learn about company’s culture and job requirements.
- Spread their words easily as games always grab the attention. Google Code Jam is a good example for that. The company hosts and administers this coding competition that’s full of algorithmic challenges. Then, it invites the finalists to Google, to compete for jobs, or cash prizes.
2. Increase Your Employees’ Performance
Gamification will help you to make your employees motivated and focused most of the time. It provides them with instant feedback on their efforts and at the time earn rewards along the way. It satisfies their need for achieving more and performing better.
Gamification In Your Market
1. Gamification In Marketing Strategy
Gamification will help you to increase consumer engagement and loyalty as well as generate profits. For example, companies reward customers with points or badging for getting engaged with their community on social media, reviewing products and visiting their website. At the end, the most active users receive promotions and some offers for their achievements. So, in that way the company creates brand awareness and gets a direct interaction with users also.
But marketers have to be aware of the risks that might face them while applying gamification strategies to attract more customers. If games are poorly designed or manipulated badly, they fail to meet the expected results and may affect the company’s reputation.
2. Increase The Time The User Spends On Your App
Gamification is not converting your app into a game, it is just turning the User Experience of your app into unforgettable and fun activity so that the users stay engaged and interested in your content. To make that successfully you have to execute 3 strategies:
- Set a clear objective
Don’t use gamification element in your app just because another successful app has used it because every app has a well-thought plan behind its gamification strategies.
Plan for your own objective, and use game elements according to it. These objectives may boost user engagement, increase user acquisition, or target conversion. - Put a strategy
Your gamification strategy should be a good value that makes people feel victorious after every reward or point they get. If they are overwhelmed with their achievements on your app they will not just stay for a long time, but they will also invite their friends and share it on social media platforms. - It isn’t a video game
Don’t overwhelm the use of graphics and animation in your gamified system. Gamification mainly focuses on getting tasks easier and more enjoyable. - Unique experience
To ensure that app users have a unique experience, use gamification elements in a simple and complete way. Make the users feel that everything is connected to each other in your system so that they can easily get the point of your gamification goal.
3. Get More Feedback
Most companies strive to get the feedback from their customers. As most customers feel they have nothing in return for giving the company their feedback. The use of gamification makes customers more enthusiastic about providing feedback that will help the company to improve their products or services. As gamified system gives them rewards which is something back to their contribution. Moreover, it makes them more loyal to the brand and does marketing for it through the word of mouth.
4. Make Customer Service More Effective
You can use gamification to improve your customer service experience by using points on waiting on hold and reward customers for their patience.
Final Thoughts
Gamification proves its reliability as an effective design method. Nevertheless, its popularity is growing as it has good chances to become the leading approach in a short time. It provides all the elements of engagement and increasing performance in the learning process. If you use it correctly for your business, you will stand out in a competitive world.
