Leveraging Your LMS To Attract New Members And Generate Non-Dues Revenue For Associations

Leveraging Your LMS For Association Growth
Summary: A strong LMS can help your association attract new people and become more profitable. See how you can accomplish this and reap the rewards of your system's full potential.

Unlocking Association Growth And Revenue

Associations play a pivotal role in bringing together individuals with shared interests, goals, and professions. While the core mission of most associations is to serve their members and their industry, they also face the constant challenge of attracting new members and generating revenue to sustain their operations. One powerful tool that can help associations address both of these challenges is a Learning Management System (LMS). In this article, we will explore how associations can leverage their LMS to not only offer valuable continuing education programs to their members but also attract new ones and generate non-dues revenue.

The Power Of Continuing Education Programs

Continuing education programs, when offered by associations, provide members with an array of benefits that not only enhance their professional development but also contribute to the association's growth. Let's delve into the advantages for members when associations provide these programs.

Enhanced Professional Development

Stay updated. In today's fast-paced world, industries are evolving rapidly. Continuing education programs help members stay up-to-date with the latest trends, technologies, and best practices.

Skill Enhancement

Specialized training. Associations can offer specialized courses, workshops, and certifications that enable members to develop new skills or enhance existing ones. This adds value to their professional journey.

Networking Opportunities

Connect with peers. Continuing education programs often bring members together, creating opportunities for networking, sharing experiences, and building professional relationships.

Industry Recognition

Certifications. Associations can offer industry-recognized certifications that boost the credentials of their members and increase their credibility in the job market.

Cost-Efficient Learning

Affordable access. Associations typically provide cost-effective access to educational content, making learning more accessible to a wider audience.

Career Advancement

Job opportunities. Members who have access to high-quality education programs are better equipped to explore new career opportunities and advance in their current roles.

Commitment To Lifelong Learning

Professional growth. By offering continuing education, associations signal their commitment to the professional growth of their members, attracting individuals who value ongoing development.

How Associations Benefit From Offering Continuing Education

Now, let's shift our focus to how associations can reap the rewards of providing continuing education programs through their LMS.

Attracting New Members

Associations can use continuing education programs as a powerful magnet to attract new members.

  • Value proposition
    Associations that offer valuable education programs provide an enticing value proposition for potential members.
  • Diverse audience
    Education appeals to a broad audience, increasing the chances of attracting individuals from different backgrounds and professions.
  • Member referrals
    Satisfied learners are more likely to recommend the association to their peers, thus promoting organic growth.

Generating Non-Dues Revenue

Associations can leverage their LMS to create a new revenue stream.

  • Course fees
    Charging for courses, webinars, and certifications can provide a steady source of non-dues revenue.
  • Sponsorships
    Associations can collaborate with industry partners to sponsor educational content or programs, further increasing revenue.
  • Bulk licensing
    Offering bulk licenses to organizations and institutions can lead to substantial revenue generation.

Member Retention And Engagement

Continuing education programs help retain and engage existing members.

  • Loyalty
    Members are more likely to remain active and engaged when they see the association as a valuable resource for their professional growth.
  • Ongoing engagement
    Regular access to educational content keeps members engaged year-round, reducing the likelihood of member attrition.

Data-Driven Decision Making

An LMS provides valuable data and insights.

  • Learning analytics
    Associations can track member progress, preferences, and engagement, allowing for data-driven improvements to their educational offerings.
  • Customization
    Data can inform the development of personalized learning paths tailored to each member's needs and goals.

Brand Authority And Leadership

By offering high-quality education, associations can establish themselves as leaders in their respective industries.

  • Thought leadership
    Associations become known as thought leaders, enhancing their industry influence.
  • Industry impact
    The association's educational initiatives have a positive impact on the industry, strengthening its role in the field.

Maximizing The Benefits: Tips For Associations

To make the most of the potential benefits offered by continuing education programs, associations should consider the following strategies:

Quality Content

Ensure that the educational content is current, relevant, and delivered in engaging formats. Quality content is the cornerstone of member satisfaction.


Tailor education paths to the unique needs of your members. A one-size-fits-all approach may not be as effective as customized learning experiences.

Marketing And Promotion

Promote your education programs effectively to attract new members. Use marketing campaigns, social media, and partnerships to get the word out.

Technology Investment

Invest in a robust LMS that offers a user-friendly experience for both learners and administrators. An LMS with analytics capabilities can help you continuously improve your offerings.

Networking Opportunities

Capitalize on the community-building aspect of education programs. Encourage discussion forums, webinars, and virtual events that allow members to interact.


Associations can significantly benefit from offering continuing education programs through their LMS. These programs enhance member value, attract new members, and generate non-dues revenue, helping associations thrive in an ever-evolving landscape. By focusing on quality, personalization, and effective marketing, associations can position themselves as leading providers of professional development opportunities in their respective fields, ultimately leading to the growth and success of the organization and its members. By taking these steps, associations can leverage their LMS to fulfill their mission, attract new members, and provide ongoing value to their existing members while securing their financial future.

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InReach CE Learning Management System
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