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Harrisburg University of Science and Technology

Andy Petroski

Product & Program Management, Advanced ID & Curriculum Design, Serious Games, and Emerging Technologies Leader / Author
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Alternate Reality Games For Corporate Training: What About Participation?

Alternate Reality Games For Corporate Training: What About Participation?

In an ARG experience, the realism of the story is strong at the beginning and the player might not be sure whether they are even playing a game. This is particularly true in an entertainment ARG where 100% target audience participation is NOT required. In those instances, the ARG is often a tangential experience that enhances the main entertainment or learning objective. However, in business and education 100% target audience participation and completion is often necessary.