Using Education As A Customer Marketing Strategy

Almost two decades ago, Fred Reichheld highlighted that it is more expensive to acquire a new customer than to grow an existing one. The logic holds strong even today. As businesses move towards cloud-based, always-on, and subscription-driven models, creating a post-sale experience that is enriching and empowering becomes more paramount than ever.

As customer marketing grows in importance—creating high retention rates, client advocates, and communities—education becomes a critical part of designing holistic marketing programs. In a recent Forrester report, 39% of customer marketers found this to be a challenge. Customer education bridges this gap by creating active engagements, increasing customer satisfaction, and reducing dependency on support calls.

Join John Casey from NVIDIA and Dr. Allen Partridge from Adobe as they discuss:

• How organizations improve the post-sale experience with customer marketing
• What values can be demonstrated from customer marketing today
• How organizations can drive continuous active conversations with their customers
• How customer education builds brand advocates and supports renewals