Presented
by 
Many companies have expanded into international markets where native languages present an immediate barrier for transferring knowledge, and equally, obtaining valuable information. Training material originally created in one language and with one culture in mind now must be localized to those of a different culture using words and phrases that are both relevant and engaging. The outcome of globally shared values, best practices, conduct standards, and strategic processes must be first learned, then applied, and then held accountable. Easily said but not easily accomplished.
This transformation of content to be appropriate in another language is what we call “localization”. There is little argument about the history of localization projects – expensive, time-consuming, and often late. As managers and directors responsible for getting content localized, there are questions that continue to gnaw at all of us – even after multiple projects are done and gone. We call them “great” questions because concrete answers still elude our industry to this day.
There is little argument about the history of localization projects – expensive, time-consuming, and often late. As managers and directors responsible for getting content localized, there are questions that continue to gnaw at all of us – even after multiple projects are done and gone. We call them “great” questions because concrete answers still elude our industry to this day.