Adoption, CSAT, Demand-Gen & Cost Reduction: Are The "Holy Grails" Of Customer Education Achievable?

Customer education initiatives have the potential to radically impact modern business environments. Having this in mind, these impacts can be substantial! More precisely, they can add enormous value to the overall experience of both companies and their customers. Of course, this will happen only when we effectively integrate all the major aspects of the business with most of the inflection points at which customers learn about the product(s) and services that your company provides!

By exploring the customer sales cycle over a lifetime, rather than as a funnel, it is possible to get a high-level understanding of critical inflection points. These points provide opportunities for both customers and companies to communicate value and needs more effectively. That is, maximizing the impact of customer education experiences is feasible!

In this session attendees will learn:

• Ways to map stages in a customer’s life cycle with your organization
• How much value is generated at each stage and where are the opportunities to expand that value
• The role of customer education in product adoption, cost reduction, community building, and demand generation
• How customer education impacts customer satisfaction, CRM, and discovering hidden upsell opportunities
• Tips to leverage Adobe Captivate Prime (Adobe’s LMS) for facilitating a comprehensive customer education experience
• How does the integration of marketing/campaign management software create a powerful solution for targeting inflection points in the customer journey
• The role of engagement and learning experience in the success of customer journeys