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Ensuring that sales teams are equipped to grow sales within any industry can take more time than it needs to, yet some sales enablement programs don’t necessarily make the effort to become more efficient. Pitfalls of sales enablement can become opportunities when the sales enablement platform is tailored to the individual—whether that’s the company, learner, sales rep, stakeholder, or final buyer. Join us to understand how a sales enablement focus shift can equal a success upsurge. Discover how wins can be connected to the best content for the right organization at the right sales stage…in the right amount of time. Realize how recent innovations in enablement analytics, assets, personalized training, and high-impact technology can boost your organization’s sales productivity and establish long-term sales relationships.
Because sales enablement asks us to be less reactive, it solidifies our relationships with stakeholders. We know who they are, what their culture is, what success means for them, and how to accommodate and boost them toward it. This means that we can serve up assets that have an impact on the stage in which they need it. It turns out that this likely drives them to the next stage, and then the next, until they reach a purchase, and then another. For example, sometimes our customers don’t know they need an asset until we give it to them. In one case, a customer said, "With your materials, our approach will never be the same. What else do you have for us?"
