Reasons To Adopt an e-Learning Simulation In Your e-Marketing Course
- You can set your students’ learning objectives in advance.
What are your students’ learning objectives in the field of E-Marketing? Which skill sets are your students expecting to take away from your e-Marketing courseware? Before they begin to explore Simbound serious game options, you have the possibility to set reachable goals, providing tutorials regarding how to achieve them. - Your students can test alternative e-Marketing strategies in a free-risk environment
This e-Learning simulation platform enables your students to make decisions regarding different E-Marketing operations, such as Search Engine Marketing, Website Management, E-mail newsletters, in a free-risk environment (as the budgets involve virtual money, due to the simulation context), similar to that of real online advertising mediums. - Students’ tasks are clearly emphasized by the user-friendly interface of the e-learning platform
When accessing the main menu of their account on simulation website, students can easily find out how to perform their tasks, regarding the creation and development of Search Engine Marketing campaigns: keyword selection, budget allocation, bid setting, geographical targeting, ad copy writing and testing, as well as landing page management. - High level of interaction between students’ teams
The students are willing to learn how to develop effective online marketing campaigns by interacting with their competitors; the reports provided by this e-learning platform provides valuable insights with the results of all teams involved in the competition, allowing participants to discover, step by step, all the opportunities that can be exploited in the next rounds of the simulation game. - Instructors are able to coordinate cross-cultural competitions
In my opinion, this feature is really important, taking into account the reality of the global campus, as well as the advantages to promote the international dimension of the e-learning. For example, during the World Cup 2014, a challenging international competition on this e-learning platform was performed, by including students from different countries, whose national football teams were involved, in the same time, in the World Cup. - The e-Learning simulation platform offers rigorous results tracking capabilities
At the end of each round of the simulation game, the instructor can access on his account the Student Grader reports, which highlight the overall results of all students’ teams involved in the competition. Thus, the instructor is able to assess the results, by analyzing the Search Engine Marketing and E-mail campaigns that students have previously created, as well as the landing pages they added to their websites. - At the end the game, the overall activity of the students’ teams is evaluated through a golden triangle (Engagement-Reach-Profitability)
One of the powerful resources of this e-learning simulation method is related to the capability to define a balanced evaluation of overall results, at the end of the game. I defined the overall assessment tool the golden triangle, as it provides clear explanations of results, based on participants’ engagement (time spent logged in by each student, number of decisions taken, and also activity on the platform community), reach (ad impressions, conversions or number of clients) and profitability (Cost Per Acquisition, Return On Advertising Spending (ROAS), overall profit).
If you are really looking for an e-learning platform dedicated to E-Marketing, I suggest you to try for free Simbound's valuable capabilities. By turning your course into a serious game, your students will be highly motivated!
