How To Create Online Training Content With A Point Of Difference
Creating a point of difference with your online material can help you stand out among the crowd to grab (and retain) the attention of learners in an oversaturated digital content market. Choosing the right collaborative eLearning authoring tool helps drive this difference. Consider authoring tools that empower you to do the following when you create online training content:
1. Data Mine For Market Insights
Data that informs you on target audience and where and how they're using your content is valuable for your training content initiatives. You can also design each content piece better than the previous one.
To get this done, look for eLearning software with built-in data dashboards. They give you the rich insights you need and support your case for digital content with customers. Look for tools that support seeking learner feedback via comments and surveys in order to stay on top as well.
Related: How Training Providers Can Get The Edge Over Competitors With Data “Gold”
2. Take Your Content To Every Device
Today, mobile learning is a given: Approximately 70% of people learn from mobile devices for their work. This is mostly accomplished at a point of need or while away from their desk. However, the reality is that only 12% of content is mobile-enabled in the world of corporate training.
Stay one step ahead of the competition by taking your content to mobile devices. Choose tools with responsive, automatic layouts that snap to size. That way you don't have to double up design efforts.
Related: Why mobile learning is important (4 reasons)
3. Work Smartly And At Speed
Choose simple-to-use authoring tools that offer a ready-to-go templates and interactions that cover all your bases to stay efficient and affordable. You can also look for collaborative, cloud-based tools that empower contractors and team members to work smartly so they can immediately and simultaneously create from anywhere. These tools also simplify making changes as needed fast and sans disruption.
Related: 7 Steps to Smarter eLearning, Starting with Collaboration
4. Just Do It Once
Don't repeat unnecessary steps. Use authoring tools that allow you to create variations from a single product you create, including alternative looks or translated versions. Go for smart tools that empower you with control over master versions as well.
Related: How To Take Your Product To Market In Multiple Languages, In Minutes
5. Is Genuinely Useful To Audience
Focus on delivering helpful, problem-solving content so that employees can grow their skills. Provide them with performance-improving tools, such as visual guides, single-page job aids, and easy expert tips to follow. You can then offer deeper dives of content.
Related: If Personalization Is The Michelin Star Of Learning, Why Serve Up A Buffet? (5 Strategies)
6. Is Relevant To Audience
Offer your audience relevant content by personalizing and tailoring the learning experience. The right tools can help you deliver smart content that adapts to what learners' needs are and how they interact with challenges during learning. It shortens learning time and focuses on performance actions individuals need to take.
Related: How To Personalize eLearning And Create Modern, Targeted Content
7. Provides An Engaging Experience
While relevance and usefulness are high on the list, high quality is also very. Research indicates that the content you create only has seven seconds to grab the attention of your learners. Engaging users involves using motivation techniques, tone and branding but also the learning experience you give learners. If it's not a job-aid but a learning resource aimed at growing skills, make sure it provides challenges, social-learning and stretches and evens competition.
Related: How To Get Your Audience To Care About Your Learning (5 Motivation Strategies)
Final Thoughts
Getting ahead in the training market requires you to be clear on the goals you want to achieve while utilizing all the information and insights you have at hand. New technologies are available that can help you create better training content that gives you a competitive advantage.
Next step: Sign up to our free Masterclass series that can help you improve your learning design skills so you can create content with a real point of difference.
