Marketing Strategies Your Start-Up Should Implement
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Start-Up Marketing Strategies

In reality, having a viable business idea isn't enough to ensure the survival of your start-up. You also have to make sure that you have a clear sense of who your target audience is and how you will make your business known to them. That is why it's vital to have a solid marketing strategy in place.

However, with the number of marketing strategies available out there, it can be difficult for a start-up business owner to pick one that would best fit their start-up's current needs (and budget!). But, there are a few marketing strategies that your start-up should consider implementing ASAP. Here are four of them:

1. Social Media

With approximately 3 billion people using social media worldwide, reaching your target audience has never been easier. Whether you're using Facebook, Instagram, or Twitter, these platforms open an opportunity for you to make your sales pitch to potential clients and create awareness around your brand. Not only that, but with social media marketing, you can connect with your existing customers in real time and answer their questions and inquiries through chats. In turn, this will boost customer satisfaction.

Social media also allows you to share links to your business's website, particularly the blogs. As more people click your link, you'll also increase the organic traffic on your website. Plus, if they find your content informative, you'll have a better chance of converting these leads into sales.

2. Word Of Mouth

The classic word-of-mouth remains one of the most effective marketing strategies for start-ups. When people hear positive things about your business from their friends or loved ones, chances are they will want to find out what makes your company unique and experience it for themselves, too.

With that, ask your customers to refer your business to others. You can also offer them discounts and incentives on their next purchase if someone buys their products upon a previous customer's referral. Consumers love nothing more than to receive gifts and freebies. Knowing that something is waiting for them at the end will encourage them to promote and spread good things about your business to others.

The best part about this marketing strategy is that it's free. The only thing you have to make sure is that you provide excellent customer service since this is typically the first thing that your customers will notice once they try out your product or services for the first time. If you can, try to go above and beyond your customer's expectations (i.e., deliver products earlier, finish projects ahead of the expected date, etc.).

3. Search Engine Optimization (SEO)

Business websites won't do much if your target audience doesn't see it on the first pages of the search engine results page. That is why it's essential to invest in Search Engine Optimization or SEO. With a proper strategy in place, you'll be able to improve your content marketing campaign and improve your website's visibility online. This translates to better leads, improved organic traffic, and, eventually, sales.

Essentially, there are a lot of things that you should focus on when implementing your SEO strategies. Among those, blogging should be included in your top priorities. In case you didn't know, 84% of consumers are more likely to buy a product or avail of your service after reading about it on a blog post. That makes it even more vital for you to create a comprehensive and informative blog about your business and other related topics.

4. Email Marketing

Another important and effective business marketing strategy is email marketing. With one, you can keep your customers updated on the latest addition or changes in your business. Whether it's as simple as changing your store's location or announcing a new product line, email marketing allows you to keep constant communication with your clients. In fact, according to eMarketer.com, businesses that implement an email marketing strategy may see an ROI of as much as 400%, and sometimes more.

One of the best ways to implement your email marketing strategy is to have your customers fill out a form on your landing page. This way, you can collect emails and use that to send out information about your business. You can also ask for other details like name, birthday, or interests to personalize your email marketing approach.

Conclusion

Your marketing strategy can make or break your business. Start-ups, especially, need to gain wide traction and grow their customer base as early as possible if they want their business to thrive in the competitive industry. While many entrepreneurs may think that they require considerable capital to implement their marketing strategies, they can actually find a low-cost (but effective) approach that they can implement right away.

The marketing strategies mentioned above are just some of the many your start-up should consider. As you continue running your business, you’ll eventually find the best combination of marketing strategies that will generate the greatest ROI for your business.

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