10 Marketing Strategies That No Learning Tech Vendor Can Live Without

by Gordon L. Johnson

You’d be hard-pressed to find a market that is more competitive than corporate learning technology. Learn the 10 proven strategies that successful learning tech companies have used, to survive and thrive in this highly competitive market.

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Key Chapters

  1. Web Presence

    Know where your buyers are looking and make sure you’re there.

  2. Lead Nurturing

    You’ll uncover some of your hottest leads by paying close attention to who hits your site.

  3. Customer Success

    Customer satisfaction is more important than great marketing, so prioritize accordingly.

  4. Qualified Leads

    Resist the powerful urge to focus your efforts on more leads.

  5. Conferences

    Exhibit at conferences, but only in moderation. Focus on fewer and better leads.

  6. Messaging

    Pull out all the stops to develop a killer value proposition that makes buyers take notice.

  7. Analyst Relations

    Your best word of mouth.

  8. Demos

    Demo webinars generate high quality leads and critical side benefits.

  9. eMail Marketing

    For long-term success, every email you send should add value and leave the world a better place.

  10. Content Marketing

    Avoid ad-hoc content development at all costs. Plan ahead and focus on quality content that is easy to repurpose.

  11. Bonus Strategies from Pam Boiros

    Four more strategies that have been indispensable parts of Pam's approach to marketing learning and HR technology solutions.

The problem is that it’s so easy to get sucked into expensive, high profile campaigns and programs with a slew of deadlines. This always happens! Most marketers usually neglect the “blocking and tackling” that’s the foundation of every great marketing program. Inevitably, this leads to peaks and valleys in sales and one heck of a roller coaster ride.

"10 Marketing Strategies that No Learning Tech Vendor Can Live Without" is a must-read for any marketing professional or business owner who wants a serious edge in the hyper-competitive learning tech marketplace It's a fun read, with real substance. Congrats to Gordon for converting his 20+ years of experience into these killer best practices!

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Joy Church Millard
Senior Copywriter, Expertus
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