[Free Webinar]-Why Content Marketing Is Key In B2B Lead Generation Efforts
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Why Content Marketing Is Key In B2B Lead Generation Efforts

Date June 19 2019
Time 11:00 am EDT
Duration 60 Minutes
This Content Marketing webinar, specifically designed for eLearning marketers, is sponsored by eLearning Industry and presented by Jon Graves eLearning Industry's VP of Sales and Brittni Kinney Ratliff, VP at Influence & Co. In this webinar, you’ll learn why content marketing is important, how to get started, and how to maximize its value, generating B2B leads for your eLearning company.
[Free Webinar]-Why Content Marketing Is Key In B2B Lead Generation Efforts
Speaker Jon Graves / Brittni Kinney Ratliff
Jon has a flare in commercial management and years of expertise in high-tech, martech, and inbound marketing strategies. As the VP of Sales at eLearning Industry, he consults eLearning brands on how to optimize their content marketing strategies and boost their inbound sales revenue.

Brittni Kinney Ratliff, VP at Influence & Co., specializes in high-level strategy development and is a pro at helping marketing and business leaders identify the perfect content tactics that will help them achieve their goals. She loves to travel and enjoys a strong coffee … and an even stronger whiskey.
by [Free Webinar]-Why Content Marketing Is Key In B2B Lead Generation Efforts Presented by [Free Webinar]-Why Content Marketing Is Key In B2B Lead Generation Efforts

Why Content Marketing Is Key In B2B Lead Generation Efforts

Content marketing is a key part of any great B2B lead generation strategy. It gives you the ability to demonstrate your expertise through multiple forms of content, which can highly engage your target audience. As these stats show us, content marketing can help you generate real conversations with high intent for your brand:

  • Content marketing results in 3 times more leads than paid search advertising.
  • Inbound marketing practices result in 54% more leads than traditional outbound marketing practices.
  • Before ever engaging with a sales representative, 47% of buyers view anywhere from 3 to 5 pieces of content.

Join eLearning Industry VP of Sales Jon Graves to learn how to create a content marketing strategy that generates qualified leads for your organization.

During this discussion, we’ll talk in depth about a wide range of content marketing topics, including thought leadership, getting your content in front of the right audience, and maximizing your content marketing potential.

Join our webinar, and you will discover:

  • How to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success.
  • The best way to create an editorial calendar to guide your content creation.
  • Who should be creating your content, the tools they’ll need to do it, and how to do it best.
  • The role SEO can play in your content marketing and keyword strategies to help your content rank higher and drive more traffic.
  • How to maximize the value of your content by using a strategic distribution plan.
  • Techniques to grow and diversify your content marketing efforts to see the most value for your business.
Businesses that develop and use a targeted content marketing strategy see more value, more qualified leads, and 72% higher conversion rates. This discussion will show you how your content marketing plan can reach its full potential.
Requirements
  • Hardware: Windows (1.4 GHz Intel Pentium 4 or faster/equivalent) or Mac (1.83 GHz Intel Core Duo or faster) and 512 MB of RAM (1 GB recommended)
  • Operating system: Windows 10, 8.1 (32-bit/64-bit), Windows 7 (32-bit/64-bit) or Mac OS X 10.9, 10.10, 10.11, and 10.12
  • Web browser: Microsoft Internet Explorer 9 or later, Microsoft Edge, Mozilla Firefox, Apple Safari and Google Chrome
  • Internet connection: Broadband (1 Mbps+) recommended
  • Software: Web browser plugin (will be prompted to install)