How To Ace Your Lead Nurturing Campaign In The eLearning Niche

How To Ace Your Lead Nurturing Campaign In The eLearning Niche

Date February 12 2020
Duration 60 Minutes
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How To Ace Your Lead Nurturing Campaign In The eLearning Niche
Speaker Maggie Langadas and Carrie Watkins
Maggie Langadas manages eLearning Industry's customer success team. With extensive experience in inbound marketing and key account management, she has worked with some of the world’s largest organizations, helping them to develop and implement effective content marketing strategies. Carrie Watkins is the director of special projects for Influence & Co. After working with the publications team and directly with clients, Carrie now creates online courses on content marketing using Influence & Co.’s best practices. She is on a crusade to bring back the hand-written thank-you note.
by How To Ace Your Lead Nurturing Campaign In The eLearning Niche Presented by How To Ace Your Lead Nurturing Campaign In The eLearning Niche

How To Ace Your Lead Nurturing Campaign In The eLearning Niche

What is a lead nurturing campaign? If you're not familiar with the term, it is the process of developing relationships with your potential eLearning buyers. However, these relationships are not just a one-time interaction. They extend to every stage of the sales funnel. So, nurturing means leading prospects through every step of the buyer's journey. Above all, marketers have to do this consistently until potential customers convert.

But how can an eLearning marketer make the right decisions? What topics do you need to analyze in your content marketing efforts to make your lead nurturing campaigns more effective? Most marketers struggle with their lead nurturing campaigns because they don't have clear objectives and SMART goals. But what does that mean for your eLearning business?

It all depends on the eLearning audience you aim to target. Mainly, it has to do with your potential clients' interests and pain-points. A solid content marketing strategy should be the base of a successful lead nurturing campaign. Even though you might be a major corporation in the eLearning niche, your audience and their needs are what will define your strategy.

Aiming For Success

Building successful lead nurturing campaigns means you need to focus on listening to the needs of your eLearning prospects. Getting the right feedback will provide your marketing team with the information and answers they need. By aligning your marketing and sales team, you’ll be able to create sales funnels that drive conversions.

Register for this webinar to get a complete grasp of how to create a lead nurturing process that works. Now is your chance to get the most out of content marketing. Your main lead nurturing strategy is defining what kind of eLearning content you need to create. Most importantly, which stage of the sales funnels your content should aim. We have the know-how.

In this session you will learn:

  • What lead nurturing is and how eLearning companies can benefit from it
  • How to build an all-star analytical marketing team for a successful lead nurturing campaign
  • The key steps to setting a lead nurturing strategy for your eLearning business
  • Where different types of eLearning companies should focus (LMSs, Content Providers, Authoring Tools etc.)
  • The steps you need to follow to attract the ideal eLearning buyers
  • The importance of email marketing to engage and nurture prospects down the funnel
  • How to create sophisticated lead nurturing processes by leveraging marketing automation
  • Best practices on lead scoring when targeting the eLearning community
  • Why eLearning Marketers need to rely on the power of content mapping
  • Best strategies to build a lead nurturing campaign for long-term success
  • Tips on measuring your lead nurturing campaign’s ROI

You just found your complete lead nurturing guide to take new prospects by the hand and drive them through the marketing funnel. The above strategies will set your eLearning brand for success.

When talking about successful lead nurturing you need to focus on your ideal eLearning buyers. You need to study them and understand their needs. The data you collect will help you provide prospects with valuable content that explains why your eLearning product or service is the solution to their problems. But how can you do that? You need to create trust and build up your company as a thought leader. Then, by steadily covering interesting eLearning topics that highlight your expertise you can potential customers down your marketing funnels. Focusing on effective lead nurturing campaigns is key. This is how you turn prospects into buyers.
  • Hardware: Windows (1.4 GHz Intel Pentium 4 or faster/equivalent) or Mac (1.83 GHz Intel Core Duo or faster) and 512 MB of RAM (1 GB recommended)
  • Operating system: Windows 10, 8.1 (32-bit/64-bit), Windows 7 (32-bit/64-bit) or Mac OS X 10.9, 10.10, 10.11, and 10.12
  • Web browser: Microsoft Internet Explorer 9 or later, Microsoft Edge, Mozilla Firefox, Apple Safari and Google Chrome
  • Internet connection: Broadband (1 Mbps+) recommended
  • Software: Web browser plugin (will be prompted to install)
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