Creating Webinars That Convert: Complete ​Webinar Marketing​ Guide For eLearning Companies

Creating Webinars That Convert: Complete ​Webinar Marketing​ Guide For eLearning Companies

Date October 30 2019
Duration 60 Minutes
Why do eLearning Marketeers include webinars into their B2B Lead Generation strategy? Jon Graves ((VP Sales of eLearning Industry) and Brittni Kinney Ratliff (VP Strategy Development of Influence & Co) have the answer in this free webinar presented by Influence & Co. and sponsored by eLearning Industry! With their proven experience in eLearning marketing, they will provide useful insights about lead generation webinars.
Creating Webinars That Convert: Complete ​Webinar Marketing​ Guide For eLearning Companies
Speaker Jon Graves and Brittni Kinney Ratliff
Brittni Kinney Ratliff

Brittni is a VP at Influence & Co. and specializes in high-level strategy development. Her expertise is in helping marketing and business leaders identify the perfect content tactics that will help them achieve their goals. She loves to travel and enjoys a strong coffee … and an even stronger whiskey.

Jon Graves

Jon has a flare in commercial management and years of expertise in high-tech, martech, and inbound marketing strategies. As the VP of Sales at eLearning Industry, he consults eLearning brands on how to optimize their content marketing strategies and boost their inbound sales revenue.
by Creating Webinars That Convert: Complete ​Webinar Marketing​ Guide For eLearning Companies Presented by Creating Webinars That Convert: Complete ​Webinar Marketing​ Guide For eLearning Companies

Creating Webinars That Convert: Complete ​Webinar Marketing​ Guide For eLearning Companies

Need to create a successful B2B Lead Generation Strategy? Then, launching a webinar is a “must”. Lead Generation webinars are a great way to attract new customers.  Furthermore, they are an opportunity to establish yourself as an industry authority. For eLearning companies, this implies:

  • Better credibility and trust from a larger audience
  • Staying educational while promoting own eLearning solutions
  • Meeting thought leaders and forging fruitful partnerships

It's crucial that you get the full benefit of all the aspects mentioned above.  However, in order to do so, you need to answer an essential question: How does a webinar work?

A successful lead generation webinar is always backed up by a smart webinar marketing strategy. Join Jon Graves (VP Sales of eLearning Industry) and Brittni Kinney Ratliff (VP Strategy Development of Influence & Co) in this free session! You will learn how to make a webinar more engaging. You will also get insights about effective marketing webinar strategies for B2B Lead Generation!

In this discussion, we will cover a wide range of topics, like how to reach the right audience, what is an effective webinar promotion and which is the best way to measure your online event’s performance!

In this session you will learn:

  • Why you need to create a lead generation webinar
  • How to set up a webinar
  • What is the best way to define your audience
  • How to design an effective webinar lead generation strategy
  • When is the best timing to launch a lead generation strategy
  • What are the key aspects of a successful webinar marketing strategy
  • How to include lead generation webinars into an eLearning marketers’ toolkit
  • Which are some of the most effective webinar promotion techniques
  • How to measure a webinar's performance
  • When you need to repurpose your webinar
Making a lead generation webinar is a challenge indeed, but it is not a game you cannot win. Everything is about what you create and how you communicate it to your audience.
Requirements
  • Hardware: Windows (1.4 GHz Intel Pentium 4 or faster/equivalent) or Mac (1.83 GHz Intel Core Duo or faster) and 512 MB of RAM (1 GB recommended)
  • Operating system: Windows 10, 8.1 (32-bit/64-bit), Windows 7 (32-bit/64-bit) or Mac OS X 10.9, 10.10, 10.11, and 10.12
  • Web browser: Microsoft Internet Explorer 9 or later, Microsoft Edge, Mozilla Firefox, Apple Safari and Google Chrome
  • Internet connection: Broadband (1 Mbps+) recommended
  • Software: Web browser plugin (will be prompted to install)