How To Build A Powerful LMS Website - Lessons From The Top 10 LMS Websites In Content, Design & SEO

How To Build A Powerful LMS Website: Lessons From The Top 10 LMS Websites In Content, Design And SEO

Date May 27 2020
Duration 45 Minutes
What makes an LMS website powerful? Is it its content? Or is it the design that makes the difference? Gordon Johnson and Lynne McNamee evaluated over 300 LMS websites to find the best of the best. So, if you want to know which the top 10 LMS websites are and what they do better than the rest, just join this session! The event is sponsored by eLearning Industry.
How To Build A Powerful LMS Website - Lessons From The Top 10 LMS Websites In Content, Design & SEO
Speaker Gordon L. Johnson & Lynne McNamee
Gordon L. Johnson: Gordon has been a marketing leader in the corporate L&D industry for over twenty years, with the last ten years dedicated to marketing learning technologies. Gordon’s specialty is developing transformative marketing strategies that generate qualified sales opportunities, employing the latest digital marketing channels coupled with traditional techniques to achieve industry-leading brand awareness, widespread web presence, and high-impact value propositions.

Lynne McNamee: Lynne is the president of Lone Armadillo Marketing. She's managed campaigns for Avis, HP, and Bank of America, and has been the Marketing Director for service and software solutions in the Learning, Talent, and HCM fields. She focuses on helping companies solve business problems leveraging digital and strategic marketing. This includes business KPIs, such as increased leads, decreased CPA and improved LVC, as well as supporting internal L&D departments to improve engagement. She was cited by the NY Times for innovations in marketing. Gordon has been a marketing leader in the corporate L&D industry for over twenty years with the last ten years dedicated to marketing learning technologies.
by How To Build A Powerful LMS Website - Lessons From The Top 10 LMS Websites In Content, Design & SEO Presented by How To Build A Powerful LMS Website - Lessons From The Top 10 LMS Websites In Content, Design & SEO

How To Build A Powerful LMS Website: Lessons From The Top 10 LMS Websites In Content, Design And SEO

Your LMS website is your face in the world of eLearning. Caring about its appearance and the effect it has on prospects is essential.

Focus on your SEO efforts since it allows you to be found, to be considered, and to pre-qualify potential leads, saving you and them time and building trust. Your website needs to address their pain-points and present them with the answers they need.

The LMS market is very competitive, so showing your best is vital to winning first impressions. For your website to win the hearts of LMS buyers, you need to focus on design, SEO, and valuable eLearning content creation.

Gordon Johnson and Lynne McNamee evaluated over 300 learning system websites to find the best of the best.

By attending this webinar, you'll discover the best practices several innovative LMS vendors that drive enormous traffic to their website. If you want to succeed in this game, engaging prospects with high-impact content, eye-catching design, and SEO should be your number one marketing objective. An engaging website is crucial for lead generation!

Learn what it takes to build a powerful website and find out which LMS vendors have mastered website design and SEO!

During this session, you will learn:

  • SEO optimization to increase search engine rankings
  • How to use content to attract the ideal LMS buyers
  • What the best LMS vendors do well on their website and you don’t
  • The best practices of lead generation throughout your website
  • How to follow proven successful website designs to increase conversions
  • Which actions will give you eligibility to win an eLearning Industry LMS Website award in the future
To beat the curve and join the ranks of the high-performing LMS websites, you need to provide LMS buyers with a well-organized and efficient experience that will nurture them to the final conversion.
Requirements
  • Hardware: Windows (1.4 GHz Intel Pentium 4 or faster/equivalent) or Mac (1.83 GHz Intel Core Duo or faster) and 512 MB of RAM (1 GB recommended)
  • Operating system: Windows 10, 8.1 (32-bit/64-bit), Windows 7 (32-bit/64-bit) or Mac OS X 10.9, 10.10, 10.11, and 10.12
  • Web browser: Microsoft Internet Explorer 9 or later, Microsoft Edge, Mozilla Firefox, Apple Safari and Google Chrome
  • Internet connection: Broadband (1 Mbps+) recommended
  • Software: Web browser plugin (will be prompted to install)