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The Complete Browser Push Notifications Guide For eLearning Companies

WHAT YOU WILL LEARN

  • The advantages of using browser notifications to market your eLearning company.
  • How to write persuasive messages to enhance your browser notification campaign.
  • Tips and best practices for running a browser notification campaign that converts.
  • Metrics and performance stats that will help you optimize your browser notification campaign.
  • Why outsourcing your browser notification campaign is an effective option for your company.

Christopher Pappas
Christopher Pappas
Founder
Christopher Pappas is the Founder of eLearning Industry’s Network, which is the largest online community of professionals involved in the eLearning field. Christopher holds an MBA and an MEd (Learning Design) from BGSU.
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1
Chapter

Introduction To Browser Notifications

The internet, along with modern marketing technologies has provided marketers with techniques, ideas, and strategies to reach the right prospects.

But, are these ideas always effective?

With several marketing emails, social media posts, and search results trying to sell eLearning services similar to yours, your marketing efforts may go down the “ignorance or negligence lane.”

We all know how tough it is to keep up with hundreds of emails and social media posts that target us as their prospects.

But, can we let that happen to our campaigns? Certainly not!

Browser push notifications marketing is one such innovation.

With the ability to reach out to your prospects even when they are not browsing your website, browser push notifications can turn out to be a great marketing tool when used correctly.

Before we jump into how to use them correctly, let’s look at exactly what are browser push notifications.

What Are Browser Push Notifications?

Alert style messages that a website sends to its subscribers' browsers are known as browser push notifications.

The best thing about these messages is that these reach the target subscriber even when the concerned website is not open on their browser.

Thanks to this advantage, they have higher click-through rates when compared to emails.

With browser push notifications, you can connect with your customers and prospects without needing their contact details (if we are excluding IP addresses).

As contact details aren’t involved, users generally don’t mind signing up.

How Do Browser Push Notifications Work?

Do you remember visiting a website and seeing a popup asking you to allow notifications?

browser-notifications-one-step-optin

What do you think the popup is trying to do here?

As clean as it can be, this is an attempt to get you to stay connected to the website and its business.

Once you click allow, you will start receiving push notifications from the website.

This enables the website owner to send you information about products or services about your interests.

Imagine how great it would be to be on the other side of this funnel?

Getting more and more prospects to connect with your business so they are just one click away from you. Having an audience base consisting of people who are actually interested in your products and have consented you for reaching out to them. Having a new marketing channel for reaching out to your prospects. Sounds cool, right?

Well, these are just a few of the advantages of browser notifications.

Treat your audience with impressive and useful content to compel them to connect with you.

Once they do, you can send them notifications about your company’s latest updates and everything else that’s relevant to both of your mutual interests.

You might opt to share your products within the eLearning niche through eLearning Industry’s community. By doing this, you get the chance to reach an even larger audience and increase your brand awareness along with landing new prospects!

Web Browsers That Support Browser Push Notifications

The next thing one would need to know, while learning about website push notifications, is browser support.

As the channel is all new and hot, not all web browsers have a full-fledged system to support browser push notifications. This raises a need for being aware of the browsers that provide full or partial browser notification support.

Here’s a table to help you identify the browsers that support browser push notifications.

Web Browsers That Support Browser Push Notifications

Differences Between Web Notifications And Browser Notifications

Frequently confused with web notifications, browser notifications are slightly different from them.

This slight difference enables browser push notifications to be sent to the subscribers even when they are not browsing the concerned website. However, in the case of web notifications, the user needs to be logged on to the website.

Since web notifications can’t really pull the users when they are away from the site, this slight difference also makes browser notifications a useful addition to your marketing arsenal.

With the ability to reach out to your prospects, browser push notifications can be a great marketing tool when used correctly. Click to tweet

Conclusion

Browser notifications are the messages that a business/website sends to a list of subscribers to notify them of all the latest updates.

While this marketing channel has been used efficiently for promoting mobile applications for a long time, the winds are now changing. Now, web browsers, also, have started providing notification support to websites.

In the chapter, you can read about the benefits of browser push notifications for eLearning companies. We’re sure they will be insightful.

2
Chapter

6 Benefits Of Browser Push Notifications For eLearning Companies

Browser push notifications are one of the hottest marketing channels in 2019 and are showing good signs. But the burning questions are:

  • What makes it worth the buck?
  • Why are businesses from all industries trying their luck with browser notifications?
  • What’s the actual noise about?

Before you move on to investing in push marketing and promotion, you must have the answers to these questions.

So, buckle up folks, here is why browser push notifications are a great marketing strategy for eLearning businesses.

1. Ability To Reach Users Even When They Are Away

One of the biggest benefits of using a push notification strategy is that it enables your eLearning business to reach its prospects even when they aren’t using your website.

Take this case, for example:

You have a new product that you want to announce. You create a landing page. You send emails to your subscribers. Distribute it on social media and start spending $$$ on paid campaigns.

Now, all these strategies are proven to perform when implemented correctly. No doubts about that. However, at times, distribution through these methods can take time.

This can happen for a number of reasons, like your prospects are not using the concerned platform at that moment or your post is not showing up in their feeds at the right moment.

Browser notification messages bridge the gap here. They enable eLearning businesses to send alert-style messages, delivering valuable information, to their potential buyers even when they are browsing some other website.

This can instantly peak real-time web traffic with quality visitors to your target pages.

2. Saves You The Hassle Of Building A Mobile App

The idea of bringing notification messages to web browsers has killed the need for building smartphone apps for this purpose.

While businesses may still want to have a mobile app for their brand, browser push notifications for Chrome, Firefox, Safari, and other supported browsers work the same way as they do for smartphone applications.

So, whether it is for distributing a new blog post or for retargeting your subscribers for a product that you are trying to sell, browser notifications can get you the desired traction, just as they would for a smartphone app.

Which is why you can afford to avoid a smartphone app for your business, at least until you have built yourself a decent audience.

Free Ebook: Complete Browser Notifications Guide For eLearning Companies
Free Ebook
Complete Browser Notifications Guide For eLearning Companies
Tips, best practices, metrics and performance stats to optimize your browser notification campaign.

3. Browser Push Notifications Are Easily Noticed

Most eLearning professionals in 2019 use their laptops for the majority of the day. This presents ample opportunities for any eLearning business to start targeting these professionals.

How?

Referring to the first point: one of the biggest benefits of using browser push notification marketing is that it enables your business to reach its prospects even when they aren’t using your website.

Now, as these eLearning professionals use their computers actively every day, sending them browser notification messages that are relevant and useful to them is a great way of getting their attention.

The best part, these notifications pop-up on the screen right when the notification is sent. As a result, in many cases, the user’s attention gets diverted to the notification message. And when the message is lucrative or relevant enough, they may even click through.

No wonder, push notifications receive way higher click-through rates when compared to email.

4. Perfect For Hooking Casual Web Visitors

Another reason why eLearning businesses should invest in push notifications marketing is that this tactic can work wonders for keeping casual visitors close.

A casual visitor is just someone looking around the web and is at the top of the conversion funnel.

These visitors may not have an immediate buying intent, but are surely looking for information about your niche/product and can certainly turn out to be your business’ long-term customers when targeted correctly.

But, why does it work for hooking casual visitors?

It’s simple. Prospects at the top of the funnel may not be interested in giving out their contact details. If they like your content, the first connection they may want to build with your business can be through a browser notification because it’s super convenient and doesn’t require contact details.

5. Browser Notifications Require One-Click Subscription

Fewer clicks may or may not translate to better User Experience. But the one-click subscription feature of browser push notifications does present its advantages.

A simple pop-up asking for nothing at all.

Just one action that the user has to take. Either to allow or block notifications. No email addresses. No contact details. No commitments. Only convenience.

How much simpler could anything be after all?

This simplicity evokes a sense of ease and convenience in the minds of the users as they can block or allow notifications from any website with just one click.

Due to this ease and convenience, browser notifications can attract a higher number of subscribers.

6. Higher Conversion And Click-through Rates Than Email

Probably the most noteworthy upside of push notification marketing is that it converts way better than emails.

The reason is simple. Unlike email, the prospects don’t have to log in to their inbox to see your message. It pops up right in front of their eyes, on their browser screen. And, as discussed above, these messages aren’t easily ignored as they are big in size and pop up suddenly.

As a result, browser notifications have a better CTR and 50 times higher conversion rate when compared to emails.

By reaching prospects even when they aren’t using your website, push notifications receive higher click-through rates when compared to email. Click to tweet

Final Words

Push notification marketing has been growing and gaining popularity for a while now. A technique that was once limited only to smartphone applications is now coming up as a whole new marketing channel.

You can use this eLearning marketing strategy to encourage users to perform specific actions, like sales form submissions, increasing conversions, promoting new product features, etc.

With a myriad of opportunities, such as ease of access, commitment-free subscriptions, and good qualities, leading to better conversion rates, browser notifications prove to be great for marketing practices for all businesses.

Deliver your Next Campaign to the Largest Community of eLearning Professionals

Send a Browser Notification
3
Chapter

5 Browser Notification Best Practices To Increase Conversion Rates

We have spoken about how push notification messages are incredibly effective when it comes to conversions. The last chapter outlined the many benefits that browser push notifications drive for eLearning vendors.

However, the success of your browser push notification campaign depends on flawless execution. Too many push notifications sent out too often can cause users to unsubscribe from your campaign. Similarly, receiving irrelevant messages through push notifications can put users off.

In short, when push notifications are not implemented correctly, they can actually cause more harm than good.

Let’s look at how browser push notifications can be used to actually drive conversions without annoying the users:

1. Concrete And Concise Messaging

Web push notifications have limited space where you have to fit your message. It is not possible to beat around the bush.

Your push notification message should be straightforward, concise, and action-and- benefit-oriented.

In many cases, coming across your push notification is the first step in the customer buying journey.

For this reason, it is important to put across a clear, benefit-led message that does not feel intrusive.

At the same time, an action-led and relevant CTA copy, such as “grab this eBook” or “claim your discount” is critical to driving a click-through.

The next chapter in the eBook dives deeper into how one can create persuasive browser notification copies.

2. Send Out Personalized Push Messages To Targeted Audiences

While browser push notifications have the ability to reach a large number of users at once, broadcast messages don’t contribute much to success. Sure, much like email blasts, if you send a common browser notification to all your users, some of them will click through, and may even convert.

However, with measurable data now available at the disposal of marketers, personalized marketing is the name of the game. Personalized push messages drive better conversions, and are appreciated by the users.

Hence, when using browser push notifications, it is advisable to segment your audience and send them personalized messages.

For instance, if a user has left your website without completing a purchase, send them a personalized discount offer on the same product as a way of retargeting.

When the user finds the mention of the product they were going to purchase in your push messages prompt notification, the chances of a click-through (and a converted sale) will improve.

Free Ebook: Complete Browser Notifications Guide For eLearning Companies
Free Ebook
Complete Browser Notifications Guide For eLearning Companies
Tips, best practices, metrics and performance stats to optimize your browser notification campaign.

3. Choose The Correct Time To Send Your Push Notification

When it comes to push notifications, time and frequency have a significant impact on your conversions.

While relevant notifications sent out at the right time can prompt a purchase in many cases, untimely notifications will almost certainly annoy a user, and may even prompt them to unsubscribe from getting your notifications.

The most important consideration in this respect is understanding your potential prospects, and possibly, their daily routine.

For instance, if your target audience is L&D managers, consider their daily work schedule. Notifications that hit during work hours might work for some buyer personas. However, notifications sent after certain hours will probably get better attention from others. A/B testing and sending push messages during different times will help determine the best time for your push marketing efforts.

To make sure your notifications are hitting when they can get the most views, make the following time-related checks:

  • Time Zone Check: Make sure you don’t confuse time zones and send out notifications at 2 a.m. to your prospects. Untimely notifications hurt your view rates and annoy the users.If you are targeting audiences in different time zones and running a timed sale/offer, create different notifications for users in different time zones.
  • Day Check: Research has revealed that there are particular days and times when browser push notifications have shown promising performance.
  • Event Check: This is possibly the most important time-related check. Coordinating your push notification ideas with upcoming events to feed your prospects with relevant content and offers has immense advantages. These advantages are not just limited to open rate but contribute significantly to other metrics such as click-through rate and even sales.

Time and frequency might impact your conversions from push notifications. Understanding your potential prospects, and their daily routine is crucial! Click to tweet

4. Optimize Your Landing Page: Making It Easy For Potential Leads

The landing page is perhaps the most critical element of any conversion-led campaign. After coming across your browser push notification, if the user decides to click through, they are redirected to your landing page.

With a well-thought-out landing page, a visitor can be converted into a paying customer. At the same time, if your landing page design lacks, it can turn the user away, sometimes for good.

Here are a few quick tips to improve the conversion capabilities of your landing pages:

  • Maintain Consistency Throughout: From the message in your push notification, down to the CTA, everything should communicate a consistent message to the user. If your push notification promises a certain offer to the user, and they don’t find it on the landing page, they will bounce.
  • Introduce Focus: Landing pages are designed to get the visitor to perform a very specific action. Therefore, it is important that your landing pages are focussed on that goal, and clearly lead the user to perform the desired action. Multiple offers, navigation links, banner ads, all create clutter on your landing page, and can potentially have a negative effect on your conversion numbers.
  • Improve Page Load Speed: Consider this, a 100-millisecond delay in the load time of a web page can potentially bring down conversions by 7%. The modern user wants everything made available to them in the blink of an eye. If your landing page takes more than 3 seconds to load, you can lose up to 53% of visiting users.
  • Use CTAs Wisely: The Call-To-Action (CTA) on your page tells the user exactly what needs to be done. For this reason, your CTA buttons should stand out and should communicate clearly to the user.
  • Make Use Of Trust Signals: Trust signals are elements on your landing page that are meant to help visitors feel at ease while interacting with your business. Most commonly found in the form of trust batches featuring top security brands, certifications, and customer reviews, trust signals are an indispensable and effective part of any conversion-led campaign.
  • Optimize Your Opt-In Form: Too many fields in the opt-in form are a known conversion killer. When designing an opt-in form, make sure you only include the fields that are absolutely necessary. Make it easier for the user to opt into your service/offering.

Chapter 9 outlines, in detail, everything you need to know about creating a landing page that converts.

5. Run A/B tests

In order to truly boost conversions, the only surefire strategy is to keep A/B testing the different elements of your conversion funnel, and the case of browser notifications is no different.

Keep testing your browser notifications messages with different variations.

Different text copies, different versions of CTA buttons, different images, should all be tested against each other to find out what works best for your brand.

Don’t just stop at the elements of the push notification, but conduct tests with varying time slots and days and any other variable you can think of.

Remember, no matter how good your conversion numbers are, they can always be improved. The only way to find out how is to A/B test.

Conclusion

The best practices mentioned in this chapter have been tested and have proven to drive results. These make for a helpful reference point when starting with push notification marketing.

4
Chapter

How to Write Persuasive Messages to Enhance your eLearning Push Notifications Strategy?

120 characters for the message.
50 characters for the title.
15 characters for the CTA.

One image that can’t be anything less than appealing.

That’s what a browser notification message is made up of. On the first go, it may not even look like anything tricky. However, the ball drops when persuading the user becomes important.

A lot of consideration needs to go into crafting the perfect browser notification message. Here are some actionable tips to get you started on the right foot:

1. Keep It Specific And Actionable

The first two qualities that your push notification message must have are specificity and actionability.

Being specific is important to put across a clear message. Writing a vague message can cause ambiguities in the minds of your subscribers, which can be a plain turn off. Who wants to think that much?

Keep your message clear and specific, and your audience will know exactly what they can expect if they click-through.

Moving on to clicking through, this can’t happen if your message copy isn’t actionable.

Simply saying anything about your product may seem like a nice go-to, but the truth is that this doesn’t always work. So, instead of being simple, normal and nice, make your message copies intriguing and actionable.

For better understanding, here’s an example:

Title: Evaluating LMS Platforms?
Message: See why Starbucks, Uber and 1600 other organizations love our software!

The title in the example above is pretty clear and very specific. It directly targets the individuals/businesses who are evaluating LMS platforms. Next, the message body is intriguing as it talks about success stories of brands that most people know.

You can also use similar ideas to write your push notification messages.

Your audience needs to know exactly what to expect if clicking-through. Keep your push notification message clear, specific, and actionable. Click to tweet

2. Go Crisp Or Go Home

Keeping the strict character constraints in mind, it becomes crucial for push notification copywriters to be crisp with their words.

Although the limit is 120 characters, this in no way means you have to use all the characters.

The best you can do to grab your subscribers’ attention and to persuade them is by saying more with fewer words.

You don’t have to give out the summary of a web page. It’ll be an injustice to the actual content and will hardly intrigue anyone. The best copywriters always try to identify the elements that can make the user interested in the page behind the notification.

3. Create Urgency And FOMO

It’s no surprise that a loss hurts more than a gain elates.

Use this to your benefit as you try to make the most out of your push notifications marketing campaigns. Tell your subscribers that they may lose something if they don’t take quick action. This will induce urgency in their heads and hence their actions can be catalyzed.

For example, here’s a sample:

Title: Hurry Up, Our Webinar Goes Live In 15 mins!
Message: How can L&D embrace the needs of the new, bright workforce?

The title in the above example clearly tries to induce the feeling of a FOMO in the minds of subscribers.

“Hurry Up, Our Webinar Goes Live In 15 mins” simply indicates that the users may lose something if they don’t act quickly.

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4. Use The Right Power Words

Push notification messages are all for getting users to your website when they are not using your website.

To make this happen, you’ll need to induce some serious pull towards your website with your message and title.

What is the best way of doing so?

As mentioned in the above section, writing crisp titles and short, but spot-on notification messages will do the bigger part of this task. The rest of the things ride on the words that you choose.

For a better understanding, here are a bunch of power words that you can use depending on different situations and needs:

  • Creating An Urgency: There may be times when you want to intimidate your subscribers about their eLearning product purchase status. For example, you may want to remind them about their soon expiring eLearning products. You can use the words “reminder” and “alert” or something else along these lines in your notification title for impact.Power words that you may use: alert, breaking, critical, deadline, reminder
  • Evoking A Sense Of Exclusiveness: Whenever you offer something unique to your audience, they feel good about it. So, whenever and however possible, try to reward your users with unique offers. For better results, make sure you personalize your offers for users you are targeting.Power words that you may use: accepted, eligible, invitation, insider, unique, rare
  • Offering Discounts Or Saving Deals: This can be where you plan on announcing discounts or savings options to your customers/prospects.Power words that you may use: bargains, buy, cash, deals, offers

5. Give Social Proof Whenever Possible

Your subscribers may not always do what everybody else is doing, but they are surely influenced when they find out.

This works in a simple manner. You tell your subscribers that a large number of people are already happily using a service/product and they start wanting to learn more about it.

This way you can lure prospects and bring them to believing that your products and services are useful, by providing (social) proof.

See how the following example uses social proof in a subtle way:

Title: Top eLearning Content Development Companies For 2018!
Sub: 23 Vendors, 5 Awards, 1 List

The title of this example tells us what the content is about and the subject presents a social proof stating, “23 Vendors, 5 Awards and 1 List.”

The same tactics can work for your eLearning business as well. Just be subtle, clear and totally spot-on.

Deliver your Next Campaign to the Largest Community of eLearning Professionals

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5
Chapter

8 Types of Browser Notification Messages that work for eLearning Companies

As a business functioning in the eLearning realm, there can be a number of eLearning services/products that your company may be selling. For example: Learning Management Systems to their support tools/plugins. Set-up services to consultancy. Guides and toolkits for eBooks about using your eLearning software or other services and whatnot!

Turns out, this diverse range of eLearning products and services can’t be marketed with the same tactics.

Even when push notifications can save the day, we can’t just go around assuming that the clichéd notification design will keep working for selling all types of services. Hence, there’s a need for a variety of browser notification styles for different types of services/products.

Thankfully, there are 8 types of browser notification messages that you can send to the prospects of your eLearning company.

So, buckle up, here’s the list:

1. eBook Promo

Just like selling your products and retaining customers, educating them is also an important part of running an eLearning business.

There can be times when your amazing product may not come off as easy-to-use to your customers. That’s when a need for educating them occurs. And an eBook is one great way of doing so.

Or maybe, you created an eBook to target your buyer personas in order to guide them through the buyer's journey. Building an eBook is a great lead magnet, but in order to make it work for your business, prospects have to know about it.

Sometimes landing on a page that offers valuable free content or reading an amazing article with gated content is not enough. You need to incentivize your potential customers to download your free material and share their contact info with you.

 

Browser Notification eBook

So, which marketing strategy should you follow? There’s a special kind of push notification that eLearning businesses can use for promoting their eBooks.

By choosing to promote your eBook through a browser notification you have a better chance of collecting more leads. What’s even better is the fact that those leads will be high quality.

2. Guide/Toolkit

Another useful method to better educate your users about your products is by providing them with guides and toolkits.

This will help them get the hang of your products and they’ll be able to get hands-on experience using the toolkit.

Good lead magnets, apart from being free, are an incredible marketing tool that can bring you conversions.

When you choose to offer a guide or toolkit to your prospects your target audience is more specific.

Offering actionable advice can only be good for your business. Customers will get satisfaction by instantly putting into practice what you preach.

The toolkits and guides that you create can deal with trending topics. By providing valuable content and clear incentives you can share checklists that will be their go-to guides.

These toolkits and guides should compliment your products and services by pointing out which features are the solution to common problems.

An effective way to promote these assets is to use browser push notifications. Creating timely prompt messages targeted to segmented audiences will bring better click-through rates.

You can closely monitor multiple CTAs and conversion channels to make sure your buyer’s journey is smooth and successful.

 

Browser Notification Guide

All you need to do is distribute them correctly. Depending on which guide/toolkit promotional push notifications strategy you follow, it can be really helpful to different segments of prospects.

3. Webinar Promo

Most prospects love attending webinars because they can get the information or training they need while being in the convenience of their homes. So, hosting webinars is a successful way to attract potential customers. Producing high-quality content is key to getting the most out of your lead generation webinars.

Doing it right, takes effort and time.

You can use webinars to establish brand trust, but also increase your credibility as an eLearning business. The leads you capture from your webinars will certainly be of high-quality.

Note that you can get leads from anywhere, and you might actually land some partnership opportunities. Defining your audience and objectives is key to a successful webinar lead generation campaign.

Webinars are great for learning, educating, marketing and reaching out to a wider umbrella of prospects. However, finding a way to get more prospects to attend your webinar is not an easy task.

 

Browser Notification Webinars

This is why browser push notifications can turn out to be useful for your eLearning brand when you start your webinar promo efforts. These alert-style messages will help your eLearning company engage with your audience instantly.

This marketing strategy can be really beneficial because your prospects will be able to see your push notification messages while they are browsing other websites.

Of course, things don't end after the webinar takes place. You can optimize your webinars as evergreen assets. This will give you a lead generation and lead nurturing channel that never stops.

When it comes to attendance rate, webinars typically get a 30%. So, if you focus on getting 3x the registrants, you'll eventually get the viewers you need in order to get more conversions.

Your webinars can be an excellent evergreen lead generation machine. More and more eLearning marketers are starting to realize that. The aim is to reap the benefits of constant lead generation—non-stop!

You can accomplish this by offering a webinar recording on-demand as a recording.

Attracting more users to attend your webinar is not an easy task. Browser push notification messages can help you engage with your audience instantly. Click to tweet

4. Free Demo

While marketing your product, a free demo may be required in some cases. In fact, you can make use of a free demo to simply attract prospects as well.

Any B2B marketing blog states that you need a strong CTA to capture those leads. If you want to increase conversion rates on your website or landing pages, you need to combine an effective CTA with a compelling offer. Offering a free demo can bring you the qualified leads you are dreaming of.

Browser Notification Demo

The reason you’ll want to increase your conversion rate is obvious: it will result in increasing your sales opportunities.. By offering a free demo to your potential buyers you give them a chance to evaluate and assess if your product is the right fit for them.

A free demo will give your prospects a short, yet comprehensive, brief of what your eLearning product/service is about. What’s more, it will give them an incentive to connect with your brand.

After all, the main reason any eLearning company wants to send out these push notification alerts is to keep potential buyers’ engagement high. Then the goal is to nurture and guide those leads through the marketing funnel to get them to convert.

5. Report/White Paper

Another type of content that you may want to promote: white papers and reports.

White papers can be an effective lead generation tool. It is an approach between education and promotion. Taking advantage of this balance can position your eLearning business as a thought leader. In addition, you’ll have the chance to showcase that you’re good at problem solving your potential customers’ pain points as well.

The main purpose of creating a white paper is to help your brand build credibility but also to earn trust in the eLearning target market. This in-depth report can focus on a specific problem and make a case on how to find a solution.

While white papers deal with more technical content than an eBook or a blog post, they can bring in a significant amount of leads. However, they require more research, and as a result their content creation takes longer.

Browser Notification LMS Report

Whether it is a result of your company’s research in the eLearning industry or a compilation of some of the most useful eLearning marketing techniques that you’ve implemented, using the right kind of push notifications for your white papers and reports can get you places.

6. Free Trial

Who doesn’t love free stuff?

By offering your prospects a free trial to your otherwise, premium eLearning service/tool/product you can encourage them to try your product. Later, if they like using it, they may even buy the premium version.

 

Browser Notification Free Trial

Using push notification messages to promote these free trials can help businesses get more users who stay hooked on their brands.

7. Event Promotion

If your eLearning business is going to hold an event that you want more attendees for, you can make use of push notifications for that.

Browser Notification Event Promo

Broadcasting your message out loud to your relevant audience will help you or your event get traction.

8. Exclusive Offer

Everyone loves to feel special. And, especially, when this feeling is induced by somebody they may not usually expect.

Browser Notification PPC Offer

Exclusive offers from you to your prospects can make them feel special. The feeling of knowing that there’s an offer tailored just for them can make them believe they’re important. This can produce decent results for your eLearning brand.

Use the right kind of browser push notifications to make the most of these eLearning marketing campaigns.

6
Chapter

6 Metrics to Track Browser Notifications Performance as an eLearning Marketer

One of the most important parts of running a marketing campaign is performance tracking.

You may be making crocks of gold with your marketing campaign, but you’ll keep missing out on the best if you don’t monitor results and improvise accordingly.

The same holds true for push notification campaigns as well.

Moving beyond the number of sales, there are a whole bunch of metrics every eLearning marketer should track in order to scale their business.

Here’s a list of metrics that matters the most while running browser push notification campaigns for an eLearning business.

While making crocks of gold with your push notifications, you’ll miss out on the best if you don’t monitor results and improvise accordingly. Click to tweet

1. Number Of Subscribers Per Thousand Visitors

The number of subscribers that your browser notification channel has, depicts the potential reach of any push message that you send. More subscribers mean a better reach (obviously).

This is why it becomes crucial to know the number of subscribers that your push notification channel is acquiring per every thousand visitors.

This metric will make you aware of how well designed and placed your push notification subscription box is.

For example, a push notification subscription box with a single-step opt-in process can generate 150% more subscriptions when compared to a two-step process.

browser notification opt in process

Similarly, you’ll need to find out what works best for you.

Indulge in A/B tests, try different text copies, colors and positions and keep up with what performs best.

2. Campaign Click-Through Rates

The goal of any browser push notification campaign is to pull users to the target page when they aren’t already browsing the concerned website.

This can happen only when users click on the browser notification message. The number of clicks can easily be tracked in your push notification service’s dashboard.

Speaking of why it’s important to track click-through rates, let us look at an example.

Say, you have sent one notification message to a thousand prospects. Now, if you knew the number of prospects who actually clicked on your notification message, you would have an idea about how well it performed.

This idea will enable you to decide if this notification message was a success or not. You can then work on what can be improved to enhance the performance of your browser notification.

3. Number Of Notifications Delivered

This is the metric that tells you about the number of subscribers who have turned off notifications from you. It also informs you about the browsers where the notification was unable to be sent.

With this data you are able to decide if you want to increase your marketing efforts on other marketing channels in order to target subscribers who, otherwise, are unable to be approached by notifications.

Also, you can encourage users on other channels to allow browser notifications from your website.

4. Dwell Time After A Browser Notification Is Clicked On

Another important metric every eLearning marketer should pay attention to in their push notification campaigns is dwell time.

Right when a subscriber clicks on your push notification message, they are taken to your target page. From this page, they may go to another page or try to see your website’s home page or maybe watch a video.

In all of these cases, the users will be spending some time on your website.

The time spent by a user on your website after clicking on a browser notification signifies whether or not the user found your content interesting. Higher dwell time means that your notification message worked as the user expected it to.

While on the hand, if a user leaves your website way too early, it’s a clear indication that there’s a lack of sync between your push notification message and content on the landing page.

5. Delivery Time Of Browser Push Notifications

Just like a marketing email or a social media post, delivery times for browser push notifications also matter a great deal. In fact, it’s no surprise that the delivery times of push notifications can influence engagement rates by as much as 200%.

So, what you need to do is send out your best performing notifications twice or thrice, at different times and note the time when they performed the best. These push notifications statistics will help determine what works to accomplish your marketing strategy goals.

Repeating this for different notification messages will help you gather useful intel for successfully running push notification campaigns in the future as well.

6. Track Conversion Rates While Optimizing Your Funnel

There is no stopping when it comes to improving your push notification metrics. Sending powerful and segmented web push notification messages is key to optimizing your conversion funnel.

Conversion rates are an important metric that many eLearning marketers and entrepreneurs like to monitor. This metric has a great impact on your business’ overall sales and revenue.

This newly adopted opt-in method used by eLearning marketers and various eLearning brands is integrated for a faster communication and user engagement.

Sharing your browser notifications with an audience interested in your niche will certainly increase your conversion rate. Reaching out to relevant audiences gives you a better chance at landing a conversion because they’re more qualified leads.

Don’t forget that the conversion depends highly on the design of your landing page.

You could try testing a browser push notification campaign with a segmented audience on your website and track the results, using UTM parameters. Always test by trial and error to see which copy, image, CTA, etc. works best.

If you want to reach a related audience outside of your lists, you could partner with an external community within the eLearning niche, who is also running a browser notification campaign. This will help you reach a new target audience and increase your conversion rates.

Some might argue that web traffic is not as important as conversions. Prioritizing and optimizing your conversion rate is key to having better ROI and profits for your eLearning business.

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7
Chapter

Performance Stats for Different Push Notification Types for eLearning Marketers

The world of marketing is as specific as it can be.

Nothing can be created out of thin air. Results come after an air-tight implementation of the right ideas and strategies. Every single word can make or break your push notification campaign. Everything rides on small details and numbers and when we ignore them, we may have to experience failures.

This is why it becomes crucial to use the numbers and the intel that we have.

So, we came up with these:

Browser Notification Performance Stats

As mentioned in Chapter 5, there are 8 types of browser notification messages that can be sent to your eLearning prospects across the globe. You can go back to this chapter any time to review these push notification examples in detail.

We, at eLearning Industry, sent out all these types of browser notification messages to our 164,000 subscribers and got some results.

To help you decide which push notification messages you want to use, below are the performance stats.

Results come after implementing the right ideas and strategies. Even a single word can make or break your push notification campaign. Click to tweet

Browser Notification Impressions Per Type

Below is the compiled data about browser notification impressions for each type of browser notification message that we sent.

Infographic for Browser Notifications - Impressions

The above chart reveals that webinar promos have the highest number of impressions for the same number of subscribers that we had sent all 8 types of notifications to.

Browser Push Notification Clicks Per Type

While impressions can’t drive web traffic, it’s the clicks that actually get the ball rolling for any eLearning business. For that reason, it’s even more important to have a look at the number of clicks for each type of notification message sent to more than 160,000 subscribers of eLearning Industry.

As you can see, guides/toolkit messages get the highest number of clicks followed by webinar promos which are second to the former.

Infographic for Browser Notifications Clicks

This signifies that guides, toolkits and webinar promos attract a handsome number of users related to the eLearning market.

Device Distribution Of Browser Notifications

The device that a user owns influences dwell time, response time, and even conversion rates, which is the actual goal of your browser notification campaign. Thus, it is important to know whether your eLearning prospects are using a mobile device or a PC web browser.

To make it easy for you, here’s a chart depicting the distribution of eLearning Industry’s subscribers:

Browser Notifications - Distribution

Geolocation Categorization Of Browser Notification Subscribers

Since the geographical locations of prospects matter, we made sure we know where our subscribers were located.

Here’s a pie chart for a better understanding:

Browser Notifications Geolocation

Based on the above chart, if you choose to send a browser notification campaign to eLearning Industry’s subscribers,you can be sure that most of your website traffic and conversions will come from users who live in North America and Europe.

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Conclusion

There are 8 types of browser notification messages that can be sent to your prospects; each for different types of content that you produce for marketing your eLearning business.

For example, if you are looking to promote your LMS free trial, you can use push notification messages for that. And if you are trying to promote your webinar, the webinar promo notification messages can save the day for you.

Making the right choice may confuse you, but hopefully this chapter, which consisted of a few pie charts and performance stats for all types of browser notification messages, sent to a large number of relevant subscribers, has made choosing a push notification type easier for you.

8
Chapter

7 Landing Page Optimization Tips for Higher Conversion Rates

A landing page can make or break the success of your conversion funnel.

The good and the bad thing about landing pages is that creating a conversion-focused landing page is not rocket science.

Good, because it isn’t a complicated process to execute. Bad, because there is no definitive guidelines that lead to success. What works for one eLearning business may not work for another.

With that said, there are certain landing page best practices that have shown great results.

If you are looking for tips to improve conversions on your landing pages, try these data-backed solutions:

1. Consistency In Message On The Push Notification And Your Landing Page

Since we are talking about browser push notifications, it is important to first optimize your notification copy.

While the same “best practices” topic was covered in Chapter 3, this point is more about maintaining consistency.

When a user comes across your notification and decides to visit your landing page, it is imperative that they are greeted with the information/offer promised in the push notification.

Doing so is more of a landing page “best practice” rather than a trick to improve conversions.

Nonetheless, doing so will definitely help you improve conversions.

Think about it, when a user reads something on your push notification and decides to click- through, they want to know more about the message they initially saw. If they don’t get the same information on the landing page, in most cases, they will close your landing page and go back to what they were doing.

In another scenario, if the user is greeted with the information/offer promised in the push notification, they are more likely to convert. Simply because they already showed interest in the offer/information by opening your push notification.

Even if the user does not convert after being provided with the promised information, the chances of them staying on your landing page for longer are higher.

Higher dwell times will come with more benefits for your landing page.

For instance, with lower bounce rates, Google (along with other search engines) will perceive it as a positive ranking factor and will, possibly, start ranking your landing page higher for the relevant keywords.

This way, your landing page will generate more search traffic, and therefore, have a higher chance of converting the users into subscribers (and customers).

2. Get Rid Of Clutter

Unlike a website homepage, landing pages are highly focused web pages that serve a specific purpose. They are designed to lead the visitor to take a specific action.

However, many eLearning marketers fail to understand the same. As a result, an alarming 48% of landing pages contain multiple offers. While serving the consumer with multiple offers in one place may seem like an appealing idea, it actually has the potential to bring down your conversions by 266%.

For this reason, it is important to introduce focus on your landing pages. If you have multiple offers/products that you want to promote, it is a great idea to dedicate a landing page for each offer.

In fact, more landing pages mean more chances of converting a visitor to your website. Moreover, with focused landing pages, you will be attracting targeted audiences that are most likely to convert after viewing a specific offering.

Multiple offers, however, are not the only thing creating clutter on your landing pages. Another known source of clutter (and distraction) on landing pages are navigation links or menus.

Applying the same logic to the presence of multiple offers on a landing page, navigation links have the potential to send your user to a different web page. This has an adverse effect on your conversions.

In fact, by removing navigation from their landing pages, brands have seen as much as a 100% improvement in their conversions. This isn’t a one-off case, the web is filled to the brim with case studies proving navigation links are a big no-no when it comes to landing pages.

3. Work On Page Loading Speeds

Believe it or not, page speed is one of the most influential factors when it comes to conversions. A slow load speed directly translates to poor website experience for the user, and thus, affects conversions.

But don’t take our word for it, look at these stats:

  • A 2017 study, conducted by Akamai, says that a 100-millisecond delay in load time can reduce conversions by 7%
  • In the same study, it was found that 53% of the users will bounce if a web page takes more than 3 seconds to load
  • 79% of web shoppers who have trouble with site performance say they will NEVER return to that website again

By now, it should be clear that a slow loading website is an absolute conversion killer. But that’s not all, website speed is also a ranking factor among search engines.

This means, websites with shorter loading times rank better than their slower counterparts.

To find out if your website (or landing page) load speed is up to the mark, you can use the Google Page Speed Test.

Simply enter your website’s address and you will get a detailed report about your website load speed. It looks something like this:

 

Google Speed Test 2

The page will also show you “opportunities” where you can improve the loading speed of the webpage in question.

 

Google speed test

It is important to remember that page speed optimization, in many cases, may require some level of technical knowledge. If you are not confident in that domain, it is advisable to let someone with the right know-how take care of your page speed optimization needs.

4. Use Relevant Visual Content

To some, talking about using visuals on a landing page, right after page speed optimization may seem ironic.

However, thanks to rapidly progressing technology, there are now ways to include visuals on your landing pages, without compromising too much on page speed.

Before we get into that, let’s look at how visuals improve conversions:

  • Humans Respond To Visuals Better
    Around 50-80% of the human brain is dedicated to processing visual information such as shapes, colors, movement, patterns, etc. Thus we process and respond to visual information much quicker and retain it with better efficiency. 55% of internet users watch videos online every day.
  • Visuals Are More Efficient At Getting Your Message Across
    90% of users say videos are helpful in the decision-making process. 64% of users also say that they are more likely to buy a product after watching a video about it online. The bottom line, which is especially true for eLearning products, is that showing is better than telling. Visuals, like videos and GIFs, allow you to showcase your product in action and highlight the real-life benefits of the same.
  • Visuals Simply Improve Conversions
    Get this, a study found that including a video on a landing page can improve conversions by up to 80%. A video on your landing page is like a salesperson that lives there.You can quickly answer the most immediate queries of a visitor, entice them with the benefits of your product, and convince them that your offering is just what they need, all with a quick, well-planned, 1-minute video.

To make sure your page load speed does not suffer because of visual content on your landing page, content delivery networks and video hosting platforms, such as Vimeo and YouTube do a commendable job.

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Tips, best practices, metrics and performance stats to optimize your browser notification campaign.

5. Max-Out The Power Of Your CTA buttons

Effective CTAs (Call-To-Action) buttons are an indispensable part of any landing page. CTAs are bold, clear, and relevant instructions about what the user should ideally do on a landing page.

Essentially, your whole landing page should be designed to get a visitor to click on a CTA button.

Depending on your goal, this can mean signing up for a free trial, subscribing to your newsletter, making a purchase, and any other action that you want the user to perform.

While there is no one-size-fits-all strategy for creating effective CTA buttons, there are certain best practices that are proven to drive great results:

  • CTA Copy Should Be Action-Oriented
    When telling your user what to do, it pays to be clear with the message. If you want them to click a button, make sure you make it obvious enough.

When telling your user what to do, be clear with the message. If you want them to click a button, make sure to make it obvious enough. Click to tweet

  • CTA Copy Should Be Benefit Oriented
    It is not just important to be descriptive about the action you want your visitors to perform, it is also important to highlight what they will get after clicking on your CTA. Words like “click here” or “download now” do communicate a precise action but don’t highlight a benefit.Instead, they sound like more work needs to be done in order to obtain the benefits of your offering. On the other hand, CTA copies like “get my eBook” or “let’s connect” or “start your free trial now” highlight the benefits of clicking on the CTA button.
  • CTA Copy Should Be Consistent With The Offer
    When it comes to landing page success, consistency is the key. Starting right from the copy of your browser push notification, down to your CTA, your offering should remain consistent.In order to truly drive the user to take the desired action, your CTA should provide everything that was promised to the user before the actual CTA. Moreover, in this case, it pays to be specific. Instead of saying “download my eBook” try saying “learn how you can improve employee retention with professional courses.”
  • CTA Button Should Stand Out
    Size: This one is a bit obvious, bigger CTA buttons stand out better. However, make sure you don’t go overboard with the size. Doing so will not only interfere with the other design elements of your landing page, but there is also a chance of the user mistaking your CTA for a banner ad, and ignoring it completely.  It is also important to make sure your CTA isn’t too big or too small to be viewed on a mobile screen. For iPhones, Apple recommends a 44X44 pixel size, which is a great reference point to start out.Contrast: Using contrasting design elements and colours is perhaps the easiest way to make your CTA buttons stand out. Vibrant colors, such as red, yellow, and orange do a pretty good job of attracting users’ attention. However, the choice of CTA button colors ultimately depends on the colors you are using on your landing page design.
  • CTA Button Should Be Positioned Strategically
    The position of your CTA button is critical for your success. In most cases, multiple CTAs prompting the same action are recommended. However, as is true with everything else about conversion optimization, there is no fixed formula for success.The only surefire way to improve conversions is to follow the “best practices” and continuously test the elements of your conversion funnel to drive better results.

6. Landing Page Trust Signals

Just as the name suggests, trust signals are used to build the credibility of an eLearning brand or a landing page. When a user lands on a new website, they may have several doubts, and the lack of trust is probably the most significant.

Trust signals are elements placed on a landing page that help make potential customers feel at ease while making a purchase.

For eLearning products, the following kind of trust signals work like a charm:

  • Reviews/Recommendations: eLearning reviews by customers are a great way of building trust while giving social proof. In essence, social proof is simply a reassurance that there are real people that already trust your brand and use your product/service.Adding just one review to your landing page can potentially improve conversions by 10%. The most important thing to remember is to use relevant service or product reviews. Whatever your landing page is selling/promoting, make sure the reviews on the page are consistent with the offer.
  • Trust Batches: Another great way to bolster visitor trust for your eLearning brand is by using trust batches. The two main varieties that are most commonly used are certification batches and the other is security batches.Certification batches are a bit tricky to obtain, especially if you are a new business. However, if your business has been associated or certified by an authoritative and recognized figure in the eLearning niche, it is a good idea to display the batch on your landing page.Security batches work in a similar manner. If your eLearning product uses any security software, such as the McAfee AntiVirus, display the batch on your landing page. Similarly, use the “verified by Visa” or similar batches on your payment page to put the user at ease.

7. Optimize The Opt-In Form Of Your Landing Page

The user has clicked through your browser push notification and has landed on your landing page. The elements present have convinced them to click on the CTA. The battle is almost won. All they need to do is fill out their information and voila, conversion completed.

But then you notice, the user has left without ever giving you any way to contact them again.

This is a common occurrence. Many users bounce off when they are presented with an opt-in form. The two most common reasons for this are the lack of trust (which we tackled in the last section) and the requirement of too much information by a website.

For this reason, it is critical to optimize the number of form fields on your opt-in form. When designing a form, make sure you are mindful of only asking for information that is absolutely necessary.

While reducing the number of form fields may seem like an insignificant change, it can potentially make a huge difference to your conversions. In a study that analyzed 40,000 opt-in forms, it was found that conversion rates improve when unnecessary form fields are eliminated.

The point is, you have to make it easy for the visitor to “opt-in” to your offer. Too many form fields can work against this objective.

Conclusion

As mentioned multiple times throughout this chapter, there are no surefire ways to optimize conversions. While the landing page best practices are proven to improve conversions for most eLearning vendors, there is always room for improvement.

So, even if you’re getting decent results after implementing each of the tips mentioned in this chapter, it is advisable to keep A/B testing different versions of your landing page to continually improve conversions.

Remember, landing page optimization that gets higher conversions is not a destination, it is a journey.

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9
Chapter

How to Effectively Plan your Push Notification Marketing Strategy?

Push notifications may be highly useful for your eLearning business marketing plan, but can’t reap you the best results without a good marketing strategy.

It is crucial for your eLearning brand to come up with a marketing strategy that can help make the most out of your push notification marketing campaigns.

So, buckle up. These are the steps to help you apply an effective push notification strategy for your eLearning company.

1. Know Your Audience’s Preferences And Target Them Correctly

Way before you move ahead with a push notifications marketing campaign, it’s crucial for you to know your audience as best you can.

The aim behind doing this is to be able to find out their preferences, likes, dislikes, browsing patterns, opinions about products like yours and everything else that can possibly be found out.

This way you’ll be able to tailor your push notification messages in a way that they are relevant to your ideal prospects.

To achieve this goal, you may also localize your browser push notifications. This can be done by sending notifications to IP addresses that have subscribed to you from a particular area.

Apart from this, you can also consider using the local/regional language in your notification messages.

2. Make Use of Images When Using Browser Notifications

The human eye processes images 60,000 times faster than it processes text. Still need a reason for using images in your browser push notification messages?

It’s clear and simple. Images are one of the requisites for all push notification messages. They add an appeal to your browser notifications and so they are more likely to grab the attention of target users.

It’s just that you need to be careful while picking images for your notification messages.

For example, one way of ensuring your images acquire the traction that they deserve is by including attractive colors. Apart from this, your images should be relevant to your text and be appealing to the eye.

3. Keep Your Browser Notification Text Copy Short

Don’t make users read a whole lot of text before they even get to your target page. This can turn them away.

The aim should be to speak more with fewer words. So, be as concise as possible. Keep your title and the push notification message as short as you can.

A crisp copy can boost the performance of your browser notification campaign.

The recommended length for the title and the message copy are as follows.

Title: 50 Characters Max
Message: 120 Characters Max

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4. Create Killer CTA Copies

CTA is one of the most important elements of push notification alerts that you send to your subscribers.

It’s basically because CTAs work as gateways that transport your prospects/customers to your target page from the page where they saw that CTA (even when it’s on a browser notification).

This is why this eBook keeps stressing about the importance of your CTA copies. But, what’s the best way of making sure your CTAs are always spot on?

There’s one simple approach that fixes most of the part here.

Make sure your CTA copies don’t impose work. For example, you might have seen CTA copies saying, “read more.” Now, it’s hard to find a mistake when you just look at it. However, a “read more” CTA simply asks the target user to invest time in reading about their product.

What does this offer to the reader? While, the reader may get access to some exclusively useful content by clicking-through, this is not the impression that the button gives. Reading more looks like work.

For that reason, a CTA saying “find out more” or “get started” would have been better as it would offer the user something against that click.

Tip: Try to keep your CTA copies under 15 characters. Longer CTAs may not be as crisp.

5. Choose The Right Time To Send Browser Push Notifications

Time is one of the most important components in creating successful marketing campaigns for your eLearning company.

Sharing content when it’s the right time. Sending emails at the right time. Uploading videos at the right time. Creating content at the right time. And then, sending browser push notifications at the right time.

All of this is required because internet users are most active at a particular time. In order to excel with your marketing campaigns, you’ll have to take note of that time and send out push notifications accordingly.

A good way to deal with this is to categorize your audience on the “times” when they are most likely to respond.

For example, some of your users may respond at 2 in the afternoon, while others may be most responsive at 5 in the evening.

What you can do is observe their responses for a few days and divide them based on time when they are most likely to click-through.

After that, you can sort them based on their IP addresses and send browser push notifications at times when they are most active.

Time is crucial in creating successful marketing campaigns. Hence, like all other actions, you need to send browser notifications at the right time. Click to tweet

6. Track Conversions Through CTA

All push notification services provide access to the click-through data against all notification messages that you’ve ever sent.

This data can turn out to be useful for optimizing future push notification alerts.

So, track this data. See how many subscribers saw the message and how many clicked on it. Also, note the final percentage of conversions that came through browser notifications marketing.

This will give you more intel about your eLearning business and how push notification marketing is working for it.

It’ll help you optimize future push notifications for the better.

7. Choose The Right Source For Your Browser Push Notifications To Reach More Prospects

When trying to figure out which source you can use to start a browser notification campaign there are a couple of options.

Of course, you can use browser notifications on your website, but have you ever thought of reaching out to a larger community?

Browser push notifications on your site will help you re-engage with your prospects. Some audiences might respond to special offers, but others might not show interest.

Here is why you might want to run a browser notification campaign on another authoritative website within the eLearning niche.

If you are looking to get new leads for your eLearning company, thinking outside the box might bring unexpected results. Such a large scale community will give you the opportunity to share your message with thousands of active push notification subscribers.

You will reach users focused on the eLearning niche, looking for valuable information around your products or services.

Push notifications are attention-grabbing messages, no doubt about that. But they can also be informative messages that add value to customers within the eLearning niche.

By starting a browser push notification campaign on an industry-related source you can connect with eLearning professionals in real time.

Providing relevant information when they need it, will multiply your chances of getting more conversions.

Browser push notifications are one of the greatest tools out there for any eLearning marketer looking to increase customer retention. But why not expand your reach to an extended audience?

Depending on the traffic of the source you’ll choose to share your push notifications, you’ll be able to create a direct line of communication with tens of thousands of new prospects within few weeks or months.

10
Chapter

Browser Notifications Outsourcing for eLearning Companies: 3 Things to Consider and How to Get Started?

Browser push notifications are the new thing in the town of marketing.

From allowing eLearning vendors to develop a new marketing channel to driving relevant traffic to target pages, push notifications do it all.

But then there’s a new thing about this new thing.

“Browser notifications outsourcing” for eLearning companies has recently been gaining popularity.

Allowing eLearning businesses to use another eLearning business’ subscribers list, reaching new prospects out of their current base, push notifications outsourcing is a one of a kind technique that can work wonders for eLearning businesses.

The question is, how to make it work?

As the technique is newer than “the new,” most businesses haven’t yet come to terms with how it works. Thankfully, we have information to help you get rid of any apprehensions.

In this chapter, you’ll read about the 3 most important things to consider before outsourcing your push notification campaigns and how to get started.

But, first things first..

Why do you need to Outsource Browser Notifications?

Way before you plan on outsourcing, one question will surely cross your mind.

Why should I outsource? What’s the need for it?

Starting off, here’s a list of reasons why outsourcing push notification campaigns can be your way to the promised land.

  • Access To Skilled Expertise: One of the main reasons why outsourcing your push notification campaigns to another eLearning website is a good idea is their expertise.In normal cases, it can take your team some time to get the hang of this brand new marketing channel. However, by outsourcing, you’ll get instant access to skilled expertise that the other company/website already holds.
  • Larger Audience At Your Disposal: Just like any other marketing platform, a push notification system requires constant efforts to build an audience.While your business will have to start with “zero” notification subscribers for your campaigns, a website with a decent amount of traffic may already have hundreds and thousands of subscribers who they’ll broadcast your messages to.Definitely better than living under a rock.
  • Lets You Focus On Other Important Tasks: Running an organization isn’t the easiest of jobs. At times, you may start feeling like there are way too many things to take care of.In cases like this, adding more responsibilities to your backpack will do more harm than good. So, better focus on tasks and processes that really need your attention and leave browser notification campaigns to the ones who do it best.

But how do you choose the best? Here are a few considerations you should take into account:

3 Factors To Consider Before Picking An eLearning Brand For Outsourcing Your Browser Notification Campaigns

Done with the reasons to outsource, here are a number of things to look for in the company you’ll outsource your campaigns to.

The relevant audience, number of subscribers and engagement rates are things to look for in the company you’ll outsource your browser notification campaigns Click to tweet

1. Relevant Audience

This goes without saying, relevance has to be the first priority while picking companies to outsource push notification campaigns.

It’s simple. You can’t outsource these functions to a website that is in no way parallel to your eLearning business.

Reason: Sending hundreds of push notifications to thousands of irrelevant web users is way worse than sending one notification message to a hundred relevant and targeted prospects.

This is because the targeted set will have people who are actually interested in your product or services. While the other larger set of people who aren’t related to your niche will just cost you money and effort.

2. Number Of Subscribers

The main aim behind outsourcing push notification campaigns is to reach as many prospects as possible and sell your eLearning products to them.

How will this purpose be served if the white-labeling company doesn’t have enough subscribers?

Keep this in mind: Before you actually outsource your notification campaigns to a website, make sure they have enough subscribers who would actually be interested in your content and/or products.

3. Engagement Rate

The next thing you need to consider before outsourcing your push notification marketing campaigns is the engagement rate. This rate that the white-labeling company’s messages usually get is important.

While having a large number of subscribers matters a great deal, it isn’t all that matters.

Many times, subscribers may not respond at all, even after subscribing to browser push notifications. You need to make sure that this is not the case with the website you are going to work with.

So, have a keen eye on their insights and performance stats from previous campaigns to get a fair idea of how well their campaigns perform.

How To Get Started With Outsourcing Push Notifications Marketing?

While outsourcing browser push notifications is a great way to market your eLearning business, it won’t work efficiently without an air-tight implementation.

These steps will guide you through the process of getting started with outsourcing push notifications marketing for your eLearning brand.

Step 1: Look For Websites Closely Related To eLearning

Relevance is key and nothing can be achieved without it.

While speaking about your eLearning services’ “greatness,” in front of thousands of random people, may keep you dry of leads, relevant content crafted for a targeted group of people can reap amazing conversion rates.

That’s why you can’t just outsource your push notification marketing campaigns to any website with good traffic and a hefty number of subscribers.

You need to make sure that traffic, content, and subscribers are all related to your niche.

Tip: Make a spreadsheet to keep a record of the websites, their owners and their contact details.

Step 2: Reach Out To Them

Once you’ve found and listed the websites to outsource your browser notification marketing campaigns, it’s time to reach out.

So, write to them talking about your interest in using their platform for marketing your eLearning business. Tell them what you have to offer against this. And you'll be good to go.

As a generous favor may be involved, you may not have to spend hours thinking of a spot-on outreach email to break the ice. A simple message may work wonders in most cases.

Just be clear with your words and intentions.

If you get a response, talk numbers and fix the deal.

Step 3: Give Your CTA, Message, Title, Image, And Link

Once you have agreed to terms with a website to outsource your push notification campaigns, it’s time to give your CTA copy, message, image, title and the link to your target page.

Here, you’ll have to make a choice. You’ll have to think of a good CTA text, a good message for your push notification campaign and a title. Speaking of the link, choose your best target pages that you really have worked on for boosting conversions and use images with attractive colors, which appeal to the eye at first glance.

For further information about optimizing your push notification messages, you can refer to Chapter 9.

Step 4: Ask What You Can Expect from your Browser Notification Campaign

Everything aside, this is the most important thing that you need to know.

What to expect after the campaign?

No doubts, no answer to this question can hold true for all situations. However, the site owners will have performance stats from the previous campaigns. Since you are going to invest money, you must ask them for the performance stats from previous campaigns.

Being clear before commencing the campaigns will help you in the long run.

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