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What is Pendo?

Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging. By providing users with the tools to analyze their customer usage, organizations can see which features drive engagement and target segmented groups, enhancing their customer experience.

The behavioral analytics tool allows users to extract and analyze data such as time spent on the app, drop off points and trends over time. Using this data, users can make changes based on results and create targeted material for specific user groups. In order to facilitate effective targeting, Pendo allows users to define custom user segments based on behavior in order to smart target with in-app guides and walkthroughs. Using Pendo’s templates, users can create and customize guides in the form of tooltips, banners and light boxes, highlighting feature updates or providing support.

In order to enhance the user experience Pendo provides users with the tools to deploy feedback polls and surveys, enabling businesses to bring together quantitative and qualitative data. Users can run feedback forms in-app and calculate net promoter scores (NPS) in order to understand where dissatisfaction stems from. Results are provided within the Pendo app in real time so that action can be taken as necessary.

Overview of Pendo benefits

Deliver digital experiences that users love
Combine product engagement, surveys, and feedback to maximize customer retention.

Accelerate the adoption of software
Optimize trial conversions and user onboarding in-product.

Create incredible mobile experiences
Deliver mobile onboarding to drive users to successfully adopt new mobile apps.

Analytics to understand what users are doing across their product journey.

Surveys to capture how users feel about their product experience.

In-app walkthroughs and targeted messaging to improve onboarding and feature adoption.

Product demand intelligence to prioritize which features to build next.

Create a connected digital experience across web and mobile.

Drive Growth By Putting Product at the Center of Your Customer Experience
Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.


Learn more about the features that differentiate Pendo from the competition.


Learn more about Pendo's pricing options so you can make a business-wise decision on the best software to use.


Find out how Pendo stacks up against its most popular competitors.