September 29, 2018
11 articles
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6 topics
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Latest articles by David Hill
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February 4, 2017
5 Types Of Course Marketing Videos To Sell Courses Online
December 17, 2016
How To Use Content Marketing For Web And Mobile Courses
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November 4, 2016
6 eCommerce Problems In eLearning
To allow the sale of a course, the Learning Management System (LMS) generally requires the user to create an account into the Learning Management System first. This course sale journey is the opposite of the usual eCommerce flow in which users browse a catalog of products, add them to cart, and then register during the checkout flow. In this article I will share 6 eCommerce problems faced by the eLearning market.
June 10, 2016
8 Essential eCommerce Components For Fee-Based Training
When fee-based training is necessary, a dedicated eCommerce system offers multiple advantages over just using a simple payment gateway. It also reduces administration costs by automating the processes involved. Here's how.
April 13, 2016
Content Marketing For Online Training: Lessons From Aristotle
People who sell courses online for passion and profit are sometimes referred to as “edupreneurs”. Let’s assume you are an edupreneur and have some courses built and installed on a Learning Management System. We’ll focus here on how to make learners aware that those courses exist – without attention paid to this it is not likely they will sell well. The topic of this article is content marketing for online training, and inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle.
March 24, 2016
The Toothbrush Factor: Mobile Marketing For Online Courses
In this article, I will share some tips on mobile marketing for online courses. Here is why you should pay attention to them.
January 27, 2016
How To Sell Online Courses
This article is for those who are planning to sell online courses as a business. If you fall into that category, you’re tapping into an outstanding business opportunity. But rather than add to the justified hype in that direction, let’s get to the actual nuts and bolts of how to create, format, market, and sell online courses. This article is about doing rather than dreaming. So, how exactly do you sell online courses?
January 15, 2016
Choosing An eCommerce Platform For eLearning: 30 Questions To Ask
If you sell your courses to customers, choosing an eCommerce platform is a case of balancing your budget with the features you genuinely need. It’s a good idea to think forward and anticipate problems before they arise, assess what your eCommerce needs will be, and how the system will scale as your business grows.
December 8, 2015
Yes We Can: A Tin Can API Primer
This isn’t the first Tin Can API explainer article ever written. But the subject is so important to the future of eLearning that, basically, the more the merrier. If we adopt it, Tin Can API is going to be a genuine game changer, so read on if you’ve heard of it but aren’t quite sure what it is, how it works, and what it can do.