David Hill

Photo of David Hill

Product Manager & Industry Analyst, Course Merchant

Course Merchant

Helps education and training companies optimize their eCommerce infrastructure. Writes about eCommerce in Higher Education, corporate training and compliance training.

eLearning Articles by David Hill

10 Factors To Consider For A Learning Management System Needs Analysis

10 Factors To Consider For A Learning Management System Needs Analysis

Thursday, 18 May 2017 by David Hill

Looking for a Learning Management System? This article suggests a Learning Management System needs analysis checklist to be completed before…

Learning Management Systems
5-types-of-course-marketing-videos-to-sell-courses-online

5 Types Of Course Marketing Videos To Sell Courses Online

Saturday, 4 February 2017 by David Hill

If you sell courses online and are wondering what video can do for you, then answer is "plenty". Let’s look…

Best Practices
How To Use Content Marketing For Web And Mobile Courses

How To Use Content Marketing For Web And Mobile Courses

Saturday, 17 December 2016 by David Hill

This article discusses ideas for using content marketing on the web and mobile. It suggests effective ways to get the…

Market
6 eCommerce Problems In eLearning

6 eCommerce Problems In eLearning

Friday, 4 November 2016 by David Hill

To allow the sale of a course, the Learning Management System (LMS) generally requires the user to create an account…

Market
8 Essential eCommerce Components For Fee-Based Training

8 Essential eCommerce Components For Fee-Based Training

Friday, 10 June 2016 by David Hill

When fee-based training is necessary, a dedicated eCommerce system offers multiple advantages over just using a simple payment gateway. It…

Market
Content Marketing For Online Training: Lessons From Aristotle

Content Marketing For Online Training: Lessons From Aristotle

Wednesday, 13 April 2016 by David Hill

People who sell courses online for passion and profit are sometimes referred to as “edupreneurs”. Let’s assume you are an…

Market
The Toothbrush Factor: Mobile Marketing For Online Courses

The Toothbrush Factor: Mobile Marketing For Online Courses

Thursday, 24 March 2016 by David Hill

In this article, I will share some tips on mobile marketing for online courses. Here is why you should pay…

Market
How To Sell Online Courses

How To Sell Online Courses

Wednesday, 27 January 2016 by David Hill

This article is for those who are planning to sell online courses as a business. If you fall into that…

Market
Choosing An eCommerce Platform For eLearning: 30 Questions To Ask

Choosing An eCommerce Platform For eLearning: 30 Questions To Ask

Friday, 15 January 2016 by David Hill

If you sell your courses to customers, choosing an eCommerce platform is a case of balancing your budget with the…

Market
Yes We Can: A Tin Can API Primer

Yes We Can: A Tin Can API Primer

Tuesday, 8 December 2015 by David Hill

This isn’t the first Tin Can API explainer article ever written. But the subject is so important to the future…

Software