Bridging The Brand Training Gap

Learn how to use peer influencers to promote your brand training through social learning methods.
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Dates 20 Nov 2019 11:00 am (UTC -7) 20 Nov 2019 12:00 pm (UTC -7)
Place Online

Creating Internal Brand Influencers To Model, Lead, And Live Your Brand

Date: November 20, 2019 at 11AM (MDT)

Speakers: Amy Weiland and Cynthia Loveland

Many organizations invest time and money in brand training yet aren’t seeing employees embrace, apply, or properly represent the organization’s values and mission. If brand training isn't done right, then it can be a missed opportunity to instill branding guidelines and practices into employees’ everyday behaviors. You can close that gap by tapping into the power and sustainability of peer influence and positive social pressure by creating brand influencers.

In this interactive session, you’ll learn:

  • Step-by-step strategies to translate your brand into employees’ everyday behaviors.
  • How to create internal brand influencers.
  • How to use social influence to carry your brand into every department.
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