9 Ways To Improve Your Enterprise Learning Experience Through YouTube Videos

9 Ways To Improve Your Enterprise Learning Experience Through YouTube Videos
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Summary: The utilization of IT resources via Facebook, LinkedIn, and other social media outlets have changed the way enterprises get things done. From how we shop and what to buy, to the way we learn and convey information, everything is evolving. Corporate training that could only occur in the physical realm is now online through Learning Management Systems (LMSs), through personalized mobile devices, and an automated learning approach.

How To Improve Your Enterprise Learning Experience Through YouTube Videos

The trend of knowledge dissemination is getting more popular across YouTube to effectively access courses in the form of videos. As a result, organizations consider YouTube as an optimal channel to connect their workforce with the right kind of information aligned with their bespoke training needs.

Employees’ control over their learning pace and ability to access short videos as many times as needed for the understanding of complex concepts, caters to diverse learning styles and preferences. Many organizations deliver video-based lectures in a myriad of ways, such as augmenting video recordings with live sessions for review purposes, providing information in real-time and impart hands-on experience. So, the use of video-based instruction is likely to boost learners’ motivation, interest, and new skills acquisition.

Video Learning Effectiveness - It Truly Works

The concept of video-based learning is not new; people tend to learn better when information is conveyed visually, and learning improves with short demonstrations and presentations. Most of the Learning & Development organizations prefer videos because it is a proven medium to transfer knowledge. They use robust LMSs to deliver video content as it simplifies the process of sharing new ideas. Wainhouse Research (WR) surveyed around 1800 employees about their video learning experience and everyone agreed that it works. [1]

Approximately 90% of employees (as per WR survey) find the video as an effective tool to deliver customized content. They believe that YouTube videos deliver a better learning experience compared to the traditional classroom approach. Organizations using videos as a training medium for eLearning engages 3 times more employees.

Undoubtedly, playing YouTube videos support corporate Learning and Development by involving active learners in the workforce. Digital learners are acquainted towards adopting new technologies and systems, which leads to improved workplace efficiency and productivity. Organizations embed user reviews on YouTube to develop a strong performance matrix for a more engaging experience. When using, courses become more interactive via quizzes, live Q&A, and assessments.

9 Benefits Of Using YouTube In Corporate Training

In this way, online videos facilitate better understanding and alacrity to learn something new. Listed below are some of the features and benefits of YouTube videos of workplace training:

  1. A powerful platform which allows streaming of live video content for corporate training.
  2. It enables the creation of rich media content to leverage polls, surveys, and certificates.
  3. It embraces an effective and flexible workplace culture.
  4. Videos support continued and consistent training support across the enterprise.
  5. Increase workplace efficacy and employee engagement with appealing visual messages.
  6. Make eCourses available at the point of need, allowing employees to learn at their own pace.
  7. Videos incorporate varied learning styles including aural, visual and kinesthetic.
  8. Address skill-gap challenges with short and crisp content.
  9. Deliver tailored content for learners on the go.

Apart from these benefits, video learning also provides an opportunity to monitor learners’ activities such as the completion of a video. This helps to track informal learning process at an individual level. Studies indicate that YouTube videos and intelligent training strategies have enabled the workforce to learn whenever and wherever they want.

Online videos are best suited for flipped classrooms in which learners watch the video content prior to attending the class. In-class time is then utilized for discussions, reviews, assessments, and feedbacks on learners’ individual performances.

Today, learning professionals deeply understand the significance of videos, all they need is the blend of perfect tools and technologies to use videos efficiently. Majority of organizations are shifting to videos for a comprehensive corporate training experience. It is no surprise how far video learning has evolved in the last two decades. With digitization, content accessibility has enhanced and companies are now able to connect with their remote workforce at the point of need. Videos are transforming the ways employees learn at their own convenience, providing a richer experience for both learners and trainers. It is actually a win-win situation for every organization looking to improve their training experience. Using videos, companies create a dynamic, innovative and high-performing culture that drives the competitive advantage in today’s ever-evolving market.


  1. Analysis of Video Learning Effectiveness