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Connected Shopping Ltd

David Hill

Product Manager & Industry Analyst, Course Merchant
Helps education and training companies optimize their eCommerce infrastructure. Writes about eCommerce in Higher Education, corporate training and compliance training.
11 articles
4 topics
Posting activity
November 4, 2016

6 eCommerce Problems In eLearning

To allow the sale of a course, the Learning Management System (LMS) generally requires the user to create an account into the Learning Management System first. This course sale journey is the opposite of the usual eCommerce flow in which users browse a catalog of products, add them to cart, and then register during the checkout flow. In this article I will share 6 eCommerce problems faced by the eLearning market.
April 13, 2016

Content Marketing For Online Training: Lessons From Aristotle

People who sell courses online for passion and profit are sometimes referred to as “edupreneurs”. Let’s assume you are an edupreneur and have some courses built and installed on a Learning Management System. We’ll focus here on how to make learners aware that those courses exist – without attention paid to this it is not likely they will sell well. The topic of this article is content marketing for online training, and inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle.
January 27, 2016

How To Sell Online Courses

This article is for those who are planning to sell online courses as a business. If you fall into that category, you’re tapping into an outstanding business opportunity. But rather than add to the justified hype in that direction, let’s get to the actual nuts and bolts of how to create, format, market, and sell online courses. This article is about doing rather than dreaming. So, how exactly do you sell online courses?
December 8, 2015

Yes We Can: A Tin Can API Primer

This isn’t the first Tin Can API explainer article ever written. But the subject is so important to the future of eLearning that, basically, the more the merrier. If we adopt it, Tin Can API is going to be a genuine game changer, so read on if you’ve heard of it but aren’t quite sure what it is, how it works, and what it can do.