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Latest articles by Philip Gavrilakis
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June 21, 2019
3 eBook Marketing Tips For Successful B2B eLearning Companies
You have managed to create, structure and enrich the content of your eBook. However, it is important that it gets to the right prospects and generate leads. In this article, I'll share 3 tips to develop a successful strategy to market your eBook.
June 19, 2019
B2B Lead Generation: 4 Must-Have Elements Of A Good eBook For eLearning Marketers
One of the most essential elements of an eBook is to be useful to its readers, and engaging enough to keep them reading. However, the definition of "good" is rather broad. In this article, I'll share 4 top-notch elements your eBook must have to be worth the download.
June 17, 2019
How To Structure Your eLearning eBook For Effective Lead Generation
Focusing on a specific structure for you eBook makes its content be more useful to your audience, therefore it will be downloaded more often. How can you craft a consistent eBook structure to provide as much value as possible to your audience and generate leads?
June 16, 2019
How To Choose An eBook Topic That Fits Your Audience’s Needs
The topic of your eBook can be about anything; however, it must deliver useful information to your audience. In this article, I'll share 4 steps on how you can choose a specific, relevant and focused topic for your eBook based on your audience's needs.
June 15, 2019
5 Keys For Finding The Right Target Audience For Your eBook
The more accurate you’re about your target audience, the more focused you can be with your marketing strategy. But how do you select the right target audience for your eBook to deliver successful B2B content marketing?
June 14, 2019
How To Generate B2B Leads With An eBook: 4-Step Guide For eLearning Companies
Creating an eBook is considered to be premium content, and it comes at a relatively low cost. How can you plan and market your eBook so that it's beneficial to your business? In this article, I share 4 steps to maximize your eBook content and generate B2B leads.
June 12, 2019
6 Lead Generation Best Practices That Work For B2B eLearning Companies
Lead generation is the go-to for a successful B2B marketing strategy. But, how eLearning marketers can leverage content marketing for lead generation purposes? In this article, I'll share 6 proven best practices that will help you target your buyer personas turning them into leads.