Published: November 9, 2018

SweetRush Increases Consulting Strength With Addition Of Aimee Lantzy

Aimee Lantzy becomes SweetRush’s newest Solution Architect, strengthening the company’s unique team of highly qualified consultants

SweetRush Inc.

Carolina Montero

[email protected]

(+1) 408.512.1170

SweetRush’s Solution Architects Welcome Its Newest Team Member, Aimee Lantzy

San Francisco, Calif., October 7, 2018 — SweetRush’s Client Solutions team recently increased its consulting capabilities with the addition of accomplished learning professional Aimee Lantzy, who joined as a Solution Architect (SA). One of the features that makes SweetRush unique is its SAs; when clients first make contact with SweetRush, they are put into the hands of a consummate expert whose main focus is proposing creative solutions to solve business challenges. Aimee's background and current doctoral efforts have a focus on storytelling, which SweetRush and its clients are finding highly effective in creating training products that connect with today’s learners.

Aimee’s unorthodox path to a rising career in Learning and Development (L&D) has included a strong focus in the study of storytelling and playwriting, achieving an MFA from Columbia University. This foundation in the power of story helped Lantzy succeed in one of the most challenging roles L&D has to offer: transforming notoriously dry compliance training into engaging learning.

“I realized how much overlap there was between instructional design and playwriting,” she recalls. “As a writer, you're constantly looking at things from different points of view, getting into the mind of your characters, inventing new settings, and developing content into an arc. All of that ties in really well with instructional design, and it’s ideal for L&D.”

Motivated by the desire to work with teams that innovate and look for ways to make L&D engaging and effective, she naturally gravitated to SweetRush.

Aimee’s addition to the Client Solutions team adds even more strength to SweetRush’s one-of-a-kind approach to up-front consulting and business development. The company takes pride in knowing that, right from the get-go, clients will be working with a group of high-performing, business-savvy L&D experts.

“Our SAs are at the front line of our services and need to be people who have a passion for discovering and addressing clients’ needs,” says Andrei Hedstrom, SweetRush’s CEO. “But it's not just about being smart and creative. We’re also looking for people with good hearts, who have true empathy for the challenges of our clients. That’s what Aimee is all about. It’s an honor to have her on board.”

Aimee lives in Austin, Texas, with her husband. They have two little boys, and are expecting a third child. She’s currently working toward a doctorate in education, specializing in the study of narrative and how our brains gravitate to story. At night, she still finds the time to keep working on one of her new plays.

About SweetRush

Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mindsets and behavior. You can help an organization grow, change, prosper, and thrive. The passionate pursuit of this expertise and the development of these tools have been at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.

SweetRush’s focus on team culture and mastery of performance improvement is reflected in loyal clients, a near-zero turnover of teammates, a 17-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top training industry lists.

Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as virtual reality, gamification, and mobile delivery. Cultural creativity empowers our clients to create the conditions that energize and empower their people and unleash the energy in their teams. Our Talent Solutions team builds on its unique knowledge of talent, team building, and learning and development to craft a unique, creative solution for clients who need the best temporary staff to augment their team. We apply the creative lens to all things, from project management to our treatment of our teammates, clients, and the planet.

We are over 150 people strong and have been in business since 2001. Every day, we give thanks for the trust of our world-class clients. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom training, custom-developed eLearning, and innovative use of emerging technologies.

Dream with us, and together let’s make a positive impact!