Published: August 12, 2016

CRM And LMS Integration To Increase Sales And Streamline Business Performance

Discover how connecting your LMS and CRM technologies drives additional revenue through your sales team and extended enterprise.


Zach Morgan

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800.681.4601 ext 136

Integrating Your CRM and LMS To Drive Sales And Business Performance

ATHENS, Ga. USA (Aug. 11, 2016) -- In his latest publication, David Patterson of Learning Light, a UK-based elearning consultancy and training provider, examines the exciting possibilities for more effective training and increased sales by integrating a Learning Management System (LMS) with a customer relationship management (CRM) tool for extended enterprises.

The days of a single, installed system for any purpose are nearing an end. The cloud technology industry continues to grow exponentially, and today’s businesses are tasked with choosing the right technology platforms and fully optimize them to seamlessly interact.

The most popular CRM with over 100,000 customers and 5 million users, Salesforce was projected to be worth over $5.3 billion in 2015. Unfortunately, the powerful capabilities of a CRM are often limited because they’re not fully understood by people throughout a business and 70% of companies that deploy CRMs do not report significant increases in sales, according to recent studies. The right LMS integration provides the right training to solve this problem directly inside the CRM.

In “Integrating Your CRM and LMS to Drive Sales and Fuel Business Performance,” Patterson highlights how this particular integration ensures sales staff and channel partners are performing optimally, connecting training performance and sales results, and enabling organizations to achieve training and revenue goals.

Claudio Erba, CEO and founder of Docebo, the LMS provider that integrates with more than 50 business tools, describes this technological development saying, "The most powerful results are seen in connecting the technologies employees use everyday through integration. The integration we’ve just released with Salesforce will help organizations increase their revenue and streamline their’s a powerful combination.”

With LMS and CRM integrations, learning and performance are becoming more and more measurable, so the opportunity to offer certification programs to partners is considerable, allowing your organization to easily reward learning and protect its brand.

Read the full report here.

About Docebo

Docebo is a cloud-based Learning Management System (LMS) designed to increase performance and learning engagement. Docebo’s elearning platform is embraced for its ease of use and ability to blend coaching with social and formal learning, an approach that has been validated through extensive research and is known as the 70:20:10 model. Its technology and processes help organizations get their people learning faster and building knowledge that leads to greater business success. Only Docebo provides an enterprise-wide learning management system with an implementation methodology that is both swift and agile. Sold in more than 80 countries and offered in over 32 languages, Docebo (Latin for “I will teach”) has more than 1,000 clients worldwide and offers an enterprise solution for mid-size to large organizations who need to train employees, customers, partners and other stakeholders. In addition to being heralded by as “the best online learning platform for business on the market,” Docebo has received numerous industry accolades for its technology and approach to improving learning outcomes for its customers.