Lead Scoring

Having enough lead time during your campaigns lets your customers and prospects know when your new webinar is live, when you have a new product launch, when you're publishing a new eBook, etc., thus enabling everyone to plan accordingly. Let's see how lead time helps generate buzz but can also help boost visibility, reach more users, and increase conversions.

Lead scoring might remind you a bit of the “pursuit of happiness.” They are both hard to achieve. However, they are important for your well-being, your personal growth, and your sales revenue.