Learn About The Advantages Of Digital Marketing
Whether you agree with me or not, digital marketing is growing at a rapid rate. Companies all across the world, big or small, are leveraging digital marketing to the fullest extent. Also, online advertising spending is growing year after year.
So, if you are a business owner, then it is of the utmost importance for you to leverage digital marketing if you want to survive in the competitive business landscape. Also, looking at the benefits and advantages associated with digital marketing, it makes sense for every business to utilize digital marketing to the fullest. Hence, today in this article, I’ll make you realize why digital marketing is important for any business by highlighting the 5 advantages of digital marketing.
So without wasting any more time, let's start.
1. Maximum Reach
In digital marketing, reach refers to the number of users or customers that you can target or try to acquire. If you look at the statistics, there are 3.8 billion social media users globally. Also, there are 5.19 billion mobile phone users and 4.57 billion internet users.
So, if you implement a digital marketing strategy for your business, then you can easily try to reach all these audiences. You can not only reach these audiences easily but also at a very low cost. Moreover, I can also say that you won’t get this kind of reach with any of the traditional marketing techniques.
2. Easy To Implement
Another benefit associated with digital marketing is its ease of use and implementation. Digital marketing techniques are just like a piece of cake, provided that you work smartly toward it. Digital marketing techniques like social media marketing and Google Ads are so easy that they can be implemented even by a 10th-grade student, provided that they know how to use Google and Facebook.
Even if you don’t know how to run Google Ads or social media ads, you can easily learn. There are tons of digital marketing courses available in the market that you can enroll in and enhance your skills. These courses will not only increase your digital knowledge but also help in growing your business.
3. Automation
I don’t need to say much about this. You already know that automation is growing at a rapid rate. It is not only happening in the digital industry but also in several other sectors as well.
In digital marketing, automation refers to automating repetitive tasks, such as sending emails, posting on social media, or running online advertising. However, to make marketing automation work for your business, you must understand its components and nuances.
But thanks to the various marketing automation tools like HubSpot, AWeber, ConvertKit, and Hootsuite, which have made marketing automation easier for the common man. You can easily use any of these tools and automate your entire email marketing or social media campaigns.
4. Low Cost
Another benefit of digital marketing is the cost associated with it. I know, as a businessman, you are always skeptical about the cost associated with marketing activities, especially if they don’t give you many returns. However, this is not the case with digital marketing.
The cost associated with digital marketing techniques are very low and returns are quite good compared to traditional advertising techniques. The average cost of Facebook advertising is $0.27 per click and the average cost of Google Ads is $1 to $2 per click. Also, the returns associated with email marketing are quite good.
5. Better ROI
When it comes to digital marketing, marketers and business owners pay a lot of attention to Return On Investment and cost associated with digital marketing. These two play an important role in your entire digital marketing strategy. ROI will help in understanding whether you are allocating your marketing budget in the right direction or not.
So, it is of the utmost importance to invest in the right digital marketing channel to get maximum ROI. In digital marketing, email marketing alone brings an ROI of 122%. Also, the businesses that use blogging as a tool are 13 times more likely to get a positive ROI as compared to those who don’t use blogging. Moreover, if you spend $1 on Google Ads, you are likely to get a return of $2. Also, if you spend $1 on email marketing, you’ll get $40 in return.
