eLearning Industry
How To Make Your eLearning Course Stand Out
The continued growth of eLearning industry is dependent on just one single thing; effective, elegant content. There are many quality tools available to eLearning course developers now, each with its own unique advantages. Creators have access to a plethora of pre-existing templates which can easily be used to build their own eLearning courses. All of this makes the job very easy for the eLearning developers. A little too easy, I dare say.
You see, the problem with having too many resources is that it confuses people. The people involved tend to get a touch too creative, adding features just for the heck of it and paying less attention to their functionality and their effect on the user experience. This sets them up for failure.
So what’s the solution? Not being creative and using the same cookie-cutter approach to develop each and every eLearning course? No, of eLearning course not. Creativity is essential, and you can never have a one-size-fits-all template that you may apply to all your projects. You want to make your eLearning course to stand out, but not at the expense of user experience or learning objectives.
I’m going to tell you 6 things -yep, just 6- to build a rockstar eLearning course that stands out the right way.
1. Make it motivating and interactive.
This is extremely important because I have seen so many people (mostly adults) lose motivation early in the eLearning course. Heck, even I have put off eLearning courses for later and never touched them simply because I didn’t find them interesting. Learning something new is a difficult process and you don’t want to make it harder on the student by creating a bland eLearning course. Get creative and add interactive elements to your eLearning course. Even if they’re small things, the student will appreciate it. And make sure you provide clear instructions for the interactive elements wherever necessary. You can also use gamification techniques to make things interesting. But again, don’t use it just for the sake of using it or because it’s the in thing right now. Do it to solve a problem or to impart a vital lesson.
2. Test rigorously and review often.
You want your eLearning course to look polished and your data to be as accurate as possible. Besides that, you also want to ensure that everything functions smoothly, from the sync-up between audio and video to that little button on the last slide. For this, you need to test your eLearning course thoroughly and review it many times with all of your stakeholders: Subject Matter Experts, designers, developers, managers, and clients. zipBoard and Litmos Author Review Tool are some of the best tools you can use to test and review your eLearning courses.
3. Structure your content.
What if your driving instructor told you to take the wheel from the get go and that he’ll tell you about the traffic rules and gears later? Or what if you enrolled in a robotics class and the teacher asked you to build a robot on the very first day without telling you about the basics? It doesn’t work that way. You’ll get frustrated and leave; or if you’re feeling a little adventurous, you’ll try your hand at it, fail, get frustrated, and leave. My point? You need to structure your content well if you want the student to understand everything and stay engaged. You can change little things in it, but the basic structure of your eLearning course more or less remains the same.
Here's a standard layout for an eLearning course.
4. Chunk it down.
If you are a Subject Matter Expert, you really want to transfer all your knowledge, so it’s easy to go overboard with information when designing an eLearning course. You will be tempted to add facts, figures, graphs, and everything. But don’t go for it unless completely necessary. You may think that you’re helping the students, but really, you’ll just be overwhelming them. Take your content and divide it into small chunks of data that you’ll give to the student at every step. Think of creative and powerful ways to deliver those chunks, so the student can digest them well. This will make your eLearning course so much better.
5. Mix and match different media.
Adding graphics and other media is a great way to keep the student engaged. Try to incorporate useful and clever images in your text every now and then. You can also add infographics, videos, audio, and other media. Our brains are designed to remember these things much more vividly than plain text, so it’s always a breath of fresh air when you see the text accompanied by relevant media – stress on “relevant”. Unnecessary media is a waste of both the student’s and your time. That cat photo may be funny, but without a clear purpose for it, you’re not doing anyone a favor by adding it to your eLearning course.
6. Evaluate, evaluate, evaluate!
I can’t stress this one enough. Evaluation of your eLearning courses is so tremendously important because, without that, your whole development process is flawed and incomplete. Without evaluation, you can’t find out what works and what doesn’t. You can’t gain insights into what the students like and what they don’t. You can’t analyze which elements and ways of presentation work best for different demographics. All of this information allows you to grow fast and develop better eLearning courses each time. So take time to frame questions that you want users to answer and politely ask them after the end of every eLearning course.
So go ahead and follow these simple ways to make your eLearning course stand out of the crowd.