eLearning Marketing Articles

eLearning Design and Development

February 5, 2017

6 Steps For Making An Engaging eLearning Promo Video For Your Course

Are you looking for the best way to promote your eLearning course? There are many marketing tools you can use, but the best way to increase engagement, enrollments, and sales is to create an eLearning promo video.

by Allan Michael

Educational Technology

February 4, 2017

The Diffusion Of Innovations: Everett Rogers

Can a rural sociologist who studied animal husbandry in the 1950s have anything to say about the way high-tech products are accepted into the marketplace? Turns out he can. Let us talk about the diffusion of innovations.

by Bill Ferster

Corporate eLearning

February 4, 2017

9 Best Practices For Developing Online Training In-House

You've made the decision to tackle your online training in-house. But where do you even begin? In this article, I'll share the 9 best practices for developing your online training in-house.

by Christopher Pappas

Training Needs Analysis

February 4, 2017

Gaining Leadership Buy-In For eLearning Initiatives

What does it take to get your leaders to support an eLearning effort? By building a business case and not trying to sell them using a fancy learning evaluation methodology!

by Ajay Pangarkar, CTDP, CPA, CMA

eLearning Design and Development

February 4, 2017

5 Types Of Course Marketing Videos To Sell Courses Online

If you sell courses online and are wondering what video can do for you, then answer is "plenty". Let’s look at some of the biggest ways that working with course marketing videos can help you to sell your course and grow your brand.

by David Hill

eLearning Design and Development

February 3, 2017

8 Educational Psychologists Every eLearning Professional Should Know

Educational psychology studies the how, when, what, and why that's involved in the learning process. In this article, I'll highlight the 8 educational psychologists that every eLearning pro should know.

by Christopher Pappas

Learning Culture

February 3, 2017

eLearning In 2017: The Adventure Continues – Part 2

Are business organizations really paying attention to what technologies will have an impact on the learning culture? This article continues from the previous one to seek to answer that question. Let us talk about eLearning in 2017 and beyond.

by Ken Turner(LION)

eLearning Design and Development

February 3, 2017

The Use Of Irrelevant Graphics In eLearning

We know that the use of media –including still graphics– can help people learn. Many of us feel pressure to include a graphic or illustration on every screen, yet research has shown that the use of irrelevant graphics in eLearning can result in a diminished learning experience.

by Ann Nemesh

eLearning Market

February 3, 2017

Attracting Students: What Do They Want?

The education market is becoming globally competitive. Do you know what tools/policies/materials will be instrumental in student recruitment? Attracting students means knowing what students are looking for in their next education provider: This may help us better meet these expectations and increase student enrolments.

by Greg Blackburn

Game-Based Learning

February 2, 2017

How To Justify The Cost Of Gamification

Despite the buzz and potential of gamification, many companies are not gamifying. In a world of "Cost-Optimization" and "Return on Investment Maximization", how do you justify the cost of gamification?

by Sharbori Chakraborty

eLearning Authoring Tools

February 2, 2017

8 Advantages Of Using Rapid eLearning Authoring Tools

Numerous organizations now rely on rapid eLearning authoring tools to expedite the online training process and cut costs. But is it the right solution for your eLearning needs? In this article, I'll share the top 8 benefits of rapid eLearning authoring tools that you may want to consider.

by Christopher Pappas

Instructional Design

February 2, 2017

Why Crafting Engaging eLearning Content Is Crucial To Instructional Design

A look into why engagement is so important to learning and, more importantly, how and why crafting engaging eLearning content is so important to Instructional Design.

by Kyle Hauptfleisch