eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
January 15, 2016

Why Learner Analytics And Reporting Vs Traditional Report Cards?

End of academic year learner results are no longer a relevant metric for the 5 and growing list of interested parties who now support the learners. These 5 parties demand and now can have access to their learner’s academic path data of which they feel is much more important than the actual final academic scores achieved. One award winning education analytics company has been leading the way in easy-to-use learner analytics and report tools for Moodle and integration of third party add-ons.
by Enoch Kimmel
January 14, 2016

Low-Cost Gamification For Adult Learners

Gamification is the process of changing the dynamics of any activity by incorporating several game elements. This technique has gained popularity in various fields because of its effectiveness in increasing productivity, speed, and learning. The field of eLearning also tapped into the use of gamification to enhance the efficacy of eLearning courses and materials. However, not all companies have extra money to spend on gamification features, which can get very expensive. In this article, I will discuss some ways Instructional Designers can use low-cost gamification for their eLearning courses.
by Marina Arshavskiy
January 12, 2016

ITyStudio: A Game-Based Learning Platform To Create eLearning Games

When speaking to our leads, we often hear the same painful problem from Training Managers: «Only 10% of our workforce completed the training they are supposed to take on the Learning Management System». Then, they all pretty much have the same explanations: «The completion is low because the content is not engaging». Consequently, they are all coming to us, like a starving crowd, begging for a game-based learning platform that could fix their problem. However, even if there are some game-based learning platforms out there, they remain tools. There is no «easy button», and a game-based learning platform is not a cure-all for boring content or bad learning design.
by Yann Teyssier
January 12, 2016

The 4 Hottest eLearning Trends For 2016

With 2016 upon us, we now have a firm footing into the 21st century. Although we’re not quite at the Johnny Five stage yet (the robot demonstrated the ability to scan and instantly assimilate information in the 1986 movie, Short Circuit), technology is starting to revolutionize the learning landscape. In this article I will share the 4 hottest eLearning trends for 2016.
by Ruby Spencer, CTDP
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