eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
It’s a Bird! It’s a Plane! No, It’s Accessibility!
eLearning Benefits
September 2, 2012

It’s a Bird! It’s a Plane! No, It’s Accessibility!

OK, maybe you hadn’t heard of Steve Jobs back in the 80s and 90s, when he was busy inventing all of those Apple devices, integrated software, and content that you now take for granted—the Mac, the iPod, iPod Touch, iPhone, iPad, iTunes, the App Store…He also helped to build Apple stores, the most successful and innovative retail enterprise on the planet, helped save the music industry, and even had a hand in such classics as “Toy Story” as CEO of Pixar.  
by Gene Levinson
Top 5 Tips To Convert Your Traditional Course Into An eLearning Format
eLearning Benefits
August 28, 2012

Top 5 Tips To Convert Your Traditional Course Into An eLearning Format

Several eLearning professionals in the eLearning industry want to convert their f2f courses into an eLearning format. However, some of them do the same mistake again and again: they simply move their content such as PowerPoint presentations, videos, audios, and documents to a Learning Management System using an eLearning Content Authoring tool. In my opinion, they have just converted their traditional courses to an electronic format. In this article I'll present the top 5 tips to convert your face to face courses into an eLearning format.
by Christopher Pappas
Public Education Is Broken: Here’s How To Fix It
General
August 23, 2012

Public Education Is Broken: Here’s How To Fix It

A Global Problem: Most people in the U.S. are already aware that public education in the U.S. is broken. A February 2012 article -- New analysis makes case for higher ranking for U.S. schools -- claimed that the problem is not as bad as we thought, because differences in math performance between the U.S. and other countries are actually small. This only confirms that the problem is not limited to America alone!
by Gene Levinson
The Essence of Transformational Adult Learning
Instructional Design
August 21, 2012

The Essence of Transformational Adult Learning

Abstract – The theory of transformative learning theory, first articulated by Mezirow and further refined in his later publications, is about change - dramatic, fundamental change in the way we see ourselves and the world (Mezirow and Taylor, 2009). In contrast, Knowles' model of andragogy focuses on the characteristics of the adult learner and his or her life situation (Knowles, Holton and Swanson, 2005). This article compares and contrasts the essence of Mezirow's transformational learning and Knowles' model of andragogy and provides supporting research evidence for each one. It also formulates an approach to the instructional design of learning for adults who are returning to school that incorporates appropriate concepts from these two theories.”
by Tim Stafford, MS MA
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