eLearning Marketing Articles

Mobile Learning

June 11, 2021

5 Reasons Why Mobile Learning Is Here To Stay For Good

Some companies have gone full steam ahead with mobile learning whilst others have held back because they are waiting for the "trend" to pass. The truth is, mobile learning is here to stay for good and we'll tell you the top 5 reasons why.

by Hayley Lloyd

Online Training Certification

June 11, 2021

6 Tips To Launch Compliance Certification Online Training

Compliance certification online training courses are essential to certain business segments, but they’re largely ignored by staff members. Can you launch yours in a way that builds buy-in?

by Christopher Pappas

Corporate eLearning

June 10, 2021

Reluctant Online Learners: 7 Reasons Why The Sign-Up Rate Of Your Corporate Training Course Is Low And How To Boost It

Are participation scores at an all-time low? Do employees find every excuse in the book to skip the next scheduled online training session? In this article, I explore 7 unexpected reasons why corporate learners are reluctant to sign up for your online training course and tips to boost employee engagement.

by Christopher Pappas

Immersive Learning

June 10, 2021

Immersive Learning In Corporate Training: Truths And Misconceptions

Touted as the next big gamechanger in the learning industry, immersive learning trains your workforce for real-world challenges—without any of the associated risks. In this article, we unravel the myths surrounding immersive learning and tell you why you should include it in your L&D strategy.

by Subramanyam Reddy

B2B Lead Generation

June 10, 2021

9 Ways To Optimize Landing Pages To Generate More Leads

For most online businesses, generating more leads is a top priority. First, you need to strive hard to grab the attention of every visitor on your website. But that’s not the toughest part. Getting visitors to engage with your site and persuading them to take some kind of action is what most businesses struggle with.

by Gaurav Sharma

Corporate eLearning

June 10, 2021

7 Creative Retrieval Practice Activities To Include In Your Online Training Course

The memory is a tricky thing. Information tends to get tucked away for future use, then vanishes into thin cerebral air. In this article, I’ll share 7 creative retrieval practice activities to include in your online training course to improve knowledge retention.

by Christopher Pappas

Training ROI

June 9, 2021

Business Reality Check For Learning: Net Present Value—Part 2

Practitioners refer to ROI without sensibility to its intent or how it applies to their learning efforts in relation to operational decisions. Your stakeholders expect learning to maximize operational ROI, not be held accountable for it. This is what stakeholders expect and how they measure ROI.

by Ajay Pangarkar, CTDP, CPA, CMA

Compliance Training

June 9, 2021

6 Engaging Resources To Include In Your Company Policy Online Training

Organizations run on all kinds of policies, from ethics to equal opportunity practices. How can you familiarize your team with these policies in a fun, engaging and effective way? In this article, I share 6 engaging resources to include in your company policy online training.

by Christopher Pappas

Educational Technology

June 9, 2021

Educational Equity And Inquiry-Based Learning During The Pandemic And Beyond

Digital inequities have long existed in the global education system. While it is critical to close this digital divide, it is equally important to prepare students with the skills required to succeed in an uncertain future.

by Sonia Gupta

eLearning Marketing Strategies

June 9, 2021

3 Differences Between Inbound And Outbound Marketing: What's The Right Mix?

Is inbound marketing better than outbound marketing? What's the difference and when should you use each approach? Read on to find the definition, core differences, and useful information on how these strategies work.

by John Crabill

Upskilling And Reskilling

June 9, 2021 | Sponsored

How To Evolve Reskilling And Upskilling To Meet Modern Needs

Reskilling and upskilling are hallmarks of learning development. But they look a little different these days. It’s gone beyond simply training your employees to learn new skills; it’s now also a matter of broadening learning to help solve mission-critical problems.

by Lola Famure

Learning Analytics

June 9, 2021 | Sponsored

When Setbacks Are Opportunities For Change: Best Assessment Practices

The one thing that grounded educators throughout recent disruptions were best practices in pedagogy—which were more important than ever as they became the guiding principles in innovation. Let's take a closer look at setbacks and outcomes in assessment delivery.

by Christine Hyung-Oak Lee