8 Tips To Craft The Perfect LMS Sales Pitch

How To Craft The Perfect LMS Sales Pitch

People are busy nowadays. Not only do they have to deal with heavy workloads and personal obligations, but also technology intrusions that vie for their attention. Thus, LMS vendors have to get the point across as quickly as possible, without omitting any crucial LMS features and unique selling points. Here are 8 tips to craft the perfect LMS sales pitch for your LMS product.

eBook Release: Build The Buzz On A Budget: How To Promote Your LMS Online And Boost Profits
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Build The Buzz On A Budget: How To Promote Your LMS Online And Boost Profits
A useful tool for Marketing professionals in the Learning Tech industry who want to make an impact.

1. Identify Your Standout LMS Features

Your LMS's notable features are the crux of the LMS sales pitch. In fact, you should base your entire LMS sales pitch around what sets you a cut above the competition. Be specific about your LMS product’s strengths and the benefits it can offer clients. If you’re opting for something short and sweet, focus on just a few elements that will win over potential clients. This requires you to research the competition to see what they’re offering and weighing it against your selling points. For instance, your LMS product improves on a feature that’s already popular or uses innovative tech to provide an entirely new function.

2. Offer Solutions To Common Challenges

Clients appreciate LMS platforms that offer a vast array of features, but what they’re really looking for is a solution to their pressing problems. How is your LMS going to address a pain point or help them achieve their objectives? Your LMS sales pitch must clarify how the LMS will solve common challenges that clients must overcome. For this reason, you need to identify their primary hurdles and figure out how your LMS addresses them on an individual basis.

3. Include A Compelling Question

A common misconception regarding sales pitches is that they’re a monologue. In fact, your LMS sales pitch should give clients the opportunity to interact with you and share their thoughts. At the very least, you need to get their mental gears turning by asking a compelling question, such as what they’ll do with the money they save by making the switch from on-site to online training, with the help of your LMS, of course. Avoid controversial or personal questions that may offend clients instead of persuading them to purchase.

4. Develop Different Versions Of Your LMS Sales Pitch

You should have two or three different types of LMS sales pitches. The first is a short elevator LMS sales pitch that takes just a few seconds of the client’s time. This is ideal for networking events or contacts who can help you get a meeting with your ideal prospect. The second is a longer version of the LMS sales pitch. For example, the client schedules a longer meeting so that they can weigh their options before making the final decision. Then there’s the optional LMS sales pitch for existing clients who may be interested in upgrades or add-ons to boost the functionality of the system. These are all templates that you can create ahead of time and then personalize for each client.

5. Map Out Possible Reactions

Certain prospects may already be on the brink of deciding, and the LMS sales pitch just gives them that extra nudge. Others may require more convincing. They have concerns about the product or LMS solutions in general. They might have a list of reasons why they are reluctant to purchase the product even before you begin your LMS sales pitch. For this reason, you must map out all possible reactions and then determine a suitable course of action. As an example, one scenario involves a client who tries to renegotiate the licensing fee. Your response is to stress the benefits of the LMS platform and why it’s worth the investment. This is also a great training material for your sales team. You really need to have them prepared to answer every possible question from the potential client.

6. Create An Emotional Connection

Prospective clients are more likely to purchase your system when feelings come into play. Your LMS sales pitch must create an emotional connection that emphasizes how your LMS product will help accomplish goals and alleviate their worries. For example, the LMS deploys mobile-friendly online training resources so that their corporate learners can access content on the road. This translates into increased profits for their remote sales team and improves their own bottom line. Thus, alleviating some of the financial burden that they’ve experienced with their start-up.

7. Include Concrete Numbers

Include infographics, stats, and case studies whenever possible. These concrete numbers should illustrate the importance of investing in an LMS. Specifically, the advantages of using your LMS platform. You may even want to create additional documents to highlight notable statistics or selling points, as clients are unable to remember all the information and pay attention to your LMS sales pitch simultaneously. Another option is to include brief examples of how your LMS has benefited other clients in the past. Just make sure you have their permission or omit recognizable names from the LMS sales pitch.

8. Research Your Audience

Last but not least, every LMS sales pitch requires a significant amount of audience research. It’s best to create a pitch template that you can easily modify based on the client’s needs or expectations. Visit their website to get a feel for their image and check out their company bio. You can also send them a questionnaire if they’ve already expressed interest in your LMS. For example, email a series of target questions to learn more about their objectives before your scheduled meeting.

Crafting the perfect LMS sales pitch requires in-depth knowledge of your product and what sets it apart from the rest. Therefore, you must conduct market research and collect as much feedback as possible to identify strengths and mitigate weaknesses. The LMS sales pitch process may even reveal certain aspects of your LMS that need additional work. This gives you the opportunity to make minor adjustments that result in more sales and increased client loyalty.

Is your LMS marketing strategy achieving results or is it proving to be more problematic than expected? Download our free eBook Build the Buzz on a Budget: How To Promote Your LMS Online and Boost Profits to learn how to build the buzz on a budget and enhance your online presence. We’ll also share tips to use Big Data to improve your marketing strategy and explore how SEO can bring you new business.

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