How to Increase Profits Using Extended Learning Management Systems
Extended Enterprise Learning Management Systems help to ensure that your external partners and audiences have the online training resources they require. It gives them the opportunity to build skills, expand knowledge, and accurately reflect your brand. However, technology is just one part of the equation. Many organizations don’t have the business support and infrastructure to grow a true business. Here are 6 tips to increase profits using Extended Enterprise Learning Management Systems.
1. Learning Call Center
As you build your business, your learners will expect support and guidance on accessing and completing their online course. A dedicated call center, or call center professionals, can help learners register, access a course they’ve already purchased and troubleshot a range of other issues. Your call center should also be poised to capture learner feedback so updates can be made to your courses as soon as issues are identified. Call centers should also work hand in hand with your sales and marketing team to convey feedback about the website and course purchase experience to identify needed improvements.
2. Sales/Business Development
Make sure to have a business plan in place before you launch your eLearning program. This includes everything from identifying target audiences and purchasers to developing a pricing strategy and allowing for group/bulk discounts to partner incentives and revenue goals.
With an extended enterprise Learning Management System, you can move beyond B2C sales. You can offer your courses to organizations, affiliates, associations and franchises for more of a B2B sale – which leads to faster revenue growth.
3. Marketing
Build a marketing plan, identifying goals, strategies, and objectives. Don’t forget your all-important messaging to connect with potential learners. Then, identify the tactics to make your plan work: SEO, email marketing, search engine marketing, social media, and PR, to name a few.
Identify a dedicated marketing team that can build your eLearning brand and attract target audiences to your courses. Look carefully at marketing automation systems that can help you not only do email marketing, but also build campaigns and landing pages that increase leads and sales conversions.
4. Financial Services and Reporting
To monetize your eLearning business, you should develop bulk pricing, affiliate and reseller incentives. This means you need to be ready to process payments (globally and domestically), handle group discounts, invoice and reconcile finances for monthly reporting by product.
5. Web Portal Development
Do you have a plan to develop and easily maintain the “public face” of your eLearning portal, and does your user experience lead visitors to course purchase? Make sure your extended enterprise Learning Management System has a front-end tool to create an engaging, SEO-friendly eLearning experience.
6. Project Management
Launching, maintaining and growing an eLearning business takes all the services mentioned above, plus you will most likely be developing courses to build your catalog. Project Management can make the difference between smooth sailing and chaotic, staggered growth.
Is your organization ready with these critical business services to reach, sell to and support new learners? Technology is the track, but business services carry you over the finish line.
