Digital Work Lives: How To Keep A Work Journal Through Social Media

Digital Work Journal: How To Document Your Career Online
Summary: Learn how to craft a digital work journal to document your journey, woo hiring managers, or present evidence to back your promotion.

How To Document Your Professional Journey The Right Way

The modern job seeker is currently facing unprecedented challenges on their journey to getting their dream job. Multiple interviews, skills assessments, personality tests, and other hurdles culminate in an often lengthy hiring process that can seem neverending. Certainly, these stages are necessary to ensure that each position is filled with the right fit. Not to mention, for the candidates, all these experiences add up to a unique career pathway that simultaneously involves tales of success and lessons learned. So, can we document all these hurdles, achievements, and career joys into a compact digital portfolio that illustrates our business profile and aids in our job hunt? Let's try digital work journals! To begin crafting a fitting work journal that matches your personality and your career aspirations, ask yourself the following questions:

  • Are there right and wrong ways to cultivate an online business presence?
  • What should you document in a digital work journal?
  • How can a work journal be supplemental to a resume during the hiring process?
  • Are they actually beneficial?

In this article, we will attempt to answer some of these questions—if only to give you a general idea of the versatility of these journals. Let's start by explaining why keeping a work journal is worth it while illustrating its various use cases.

The Benefits Of Keeping A Digital Work Journal (Some Recommended Use Cases)

1. Personal Branding

Becoming a master of one's own fate is generally a stepping stone to higher success rates when it comes to achieving goals and neutralizing challenges—and a highly coveted one at that. Through personal branding, you can take the reins of your professional journey and craft a cohesive career profile by selectively drawing from experiences and expertise. Personal branding can make or break a person; make sure yours acknowledges every aspect you wish to emphasize in your industry.

2. Goal-Setting

Leveraging your digital work journal to its fullest means that you're planning for the future. Use your platform to highlight important up-and-coming targets that are currently in the works. Planning on starting an upskilling journey? Curate an entry listing all that you wish to acquire in this new chapter, whether that's a new skill, a new certification, or an entirely new path in an unexplored niche. Utilizing your work journal to set resolutions and milestones can hold you accountable to make the most out of your new beginnings. It also showcases to prospective employers that you're doing the most to be future-ready.

3. Achievement Documentation

If you have received a new certificate, started a new role, or participated in an interesting workshop, then you should let the world know. Your digital work journal is intended to document moments of professional success that highlight your drive toward continuous L&D. As this is highly coveted in business circles, it's best if you take the time to curate content for each and every accomplishment. Not only will you become a more attractive candidate during a potential job hunt, but you will also compile a personalized account of every stage in your career. Looking back to your finest professional moments is a great motivator to continue on the path toward growth and self-betterment.

4. Promotion-Worthy Material

Feel like you're up for that promotion you've worked so hard for? Your digital work journal contains every success and accomplishment you can use to argue your case. It is a compilation of your best moments and the challenges you've had to overcome in your line of work. Use it wisely to show your managers why you would be the right fit for that senior position. If you talk with irrefutable facts, then there's a very high chance that your upper management will appreciate your data-driven approach.

5. Up-To-Date Industry Knowledge

If you are very passionate about your current industry, if you consider yourself an expert in your niche, or if you have the academic background to back up your expertise, utilizing your platform to share knowledge is the way to go. There are various channels and media available for this purpose, but are they niche-specific and up-to-date? You may be able to provide a unique perspective on the current trends and hot topics in your industry. At the same time, it's probably accurate to say that your follower base is interested in what you have to say. Leverage your platform to promote accessible knowledge and insight sharing and establish yourself as an expert in your field.

6. Networking

Digital work journals can be powerful networking platforms if utilized correctly. There's a wealth of fellow professionals, hiring managers, and other Subject Matter Experts right at your fingertips. Curate connections with people you admire, use professional language and niche-specific terminology, and allow yourself to get to know other experts in different fields. There's a great chance that a well-maintained business profile will attract the attention of prospective employers and future collaborators. If not, imagine how well a carefully curated digital work journal could complement your CV during your job hunt. Keep your mind and options open.

What Can Your Digital Work Journal Look Like?

While there's a wealth of possibilities when it comes to digital work journals, we can actually classify them based on whether they are intended for private or public consumption. While keeping your work journal public is a great networking opportunity, those on unconventional career paths or those with more reserved personalities may enjoy documenting their work privately. Essentially, there are two options:

  • Public social media profile
    You can select which channel fits your purpose best; thankfully, your alternatives come in abundance in this case. Choose the social media channel you most enjoy using and start from there. There are many tips online to help you elevate your profile on the platform of your choosing.
  • Private journaling platform
    These platforms or apps allow users to create and maintain their portfolio in private while reserving the option of selectively sharing its content with prospective collaborators and employers. They are perfect for introverts who aren't exactly keen on "advertising" themselves but would still like to document their accomplishments and career path.

However, no matter your aspirations, it's beneficial to leverage the power of social media and cultivate a journal intended for the public eye; you never know when your next opportunity will arise!


While today's job market is highly competitive, there are ways you can stand out. By carefully curating an online presence in the business world, you can showcase the greatest joys and challenges of your profession, inspire and guide others starting on the same path, or show your employers that you are up for that promotion. Work journals leverage digital means to craft business profiles that may become quite attractive to prospective recruiters. Lastly, it's great to be able to look back on your journey and employ some self-reflection.